The European Union (EU) is preparing to remove its de minimis threshold, a decision that will reshape how cross-border e-commerce operates across the region. For UK-based brands, the change goes beyond regulation. It directly affects pricing, logistics, and the overall customer journey. For years, shipments valued under €150 could enter the EU without customs duties. … Continue reading 3 Key Changes in EU De Minimis Rules and What It Means for UK E-Commerce Growth