--- title: "WORLDEF – eCommerce & Retail" description: "The world’s leading e-commerce and retail forum, connecting the global commerce ecosystem and shaping the future of digital commerce." source_url: "https://worldef.com/" --- # WORLDEF – eCommerce & Retail > The world’s leading e-commerce and retail forum, connecting the global commerce ecosystem and shaping the future of digital commerce. --- OUR PURPOSE Shaping the Future of eCommerce & Retail Together ===================================================== [About Us ](https://worldef.com/about/) ![Video](https://worldef.com/wp-content/uploads/2026/01/photo-1540575467063-178a50c2df87-1.jpg)WORLDEF PRIME ANTALYA 2026 | TEASER TRAILER Watch Commerce. Innovation. Growth. ----------------------------- December 8-10, 2026 | ANTALYA [Events ](https://worldef.com/events/) How we drive impact ------------------- - Events - Magazine - Stakeholders ![WORLDEF Prime Antalya 2026](https://worldef.com/wp-content/uploads/2026/03/antalya2026-homecard-768x278.png) REGISTER NOW ### WORLDEF Prime Antalya 2026 Dec 8-10, 2026 Antalya, Türkiye 3,000+ Attendees 150+ Exhibitors 80+ Countries [REGISTER NOW ](https://worldef.com/events/worldef-prime-antalya/) ![WORLDEF Dubai 2027](https://worldef.com/wp-content/uploads/2026/02/dubai2027-homecard-768x330.png) REGISTER NOW ### WORLDEF Dubai 2027 Jan 26-28, 2027 Dubai, UAE 18,000+ Attendees 200+ Exhibitors 80+ Countries [REGISTER NOW ](https://worldef.com/events/worldef-dubai-2027/) ![WORLDEF Istanbul 2026](https://worldef.com/wp-content/uploads/2026/01/ist26-homecard-768x328.png) PAST EVENT ### WORLDEF Istanbul 2026 Jun 11-13, 2026 Istanbul, Türkiye 30,000+ Attendees 240+ Exhibitors 50+ Countries [PAST EVENT ](https://worldef.com/events/worldef-global-summit-2026/) ![WORLDEF Dubai 2026](https://worldef.com/wp-content/uploads/2026/01/dubai26-homecard-768x344.png) PAST EVENT ### WORLDEF Dubai 2026 Feb 12-14, 2026 Dubai, UAE 18,000+ Attendees 200+ Exhibitors 80+ Countries [PAST EVENT ](https://worldef.com/events/worldef-dubai-2026/) [![May-Jun 2026](https://worldef.com/wp-content/uploads/2026/06/worldef-mag-mayjun2026-cover.png)](https://worldef.com/magazine/) May 2026 [See More ](https://worldef.com/magazine/) [![Mar-Apr 2026](https://worldef.com/wp-content/uploads/2026/05/worldef-apr-march-2026-mag-cover.png)](https://worldef.com/magazine/) March 2026 [See More ](https://worldef.com/magazine/) [![Jan-Feb 2026](https://worldef.com/wp-content/uploads/2026/02/Ekran-Resmi-2026-02-23-12.39.44-780x1024.png)](https://worldef.com/magazine/) January 2026 [See More ](https://worldef.com/magazine/) [![Oct-Nov-Dec 2025](https://worldef.com/wp-content/uploads/2026/01/Ekran-Resmi-2025-11-13-14.17.40-768x1010-1-1.jpg)](https://worldef.com/magazine/) October 2025 [See More ](https://worldef.com/magazine/) [![Apr-May-Jun 2025](https://worldef.com/wp-content/uploads/2026/01/WhatsApp-Image-2025-08-22-at-15.17.29-768x1025-1.jpeg)](https://worldef.com/magazine/) April 2025 [See More ](https://worldef.com/magazine/) [![Jan-Feb-Mar 2025](https://worldef.com/wp-content/uploads/2026/01/Ekran-Resmi-2025-08-27-11.23.05-768x1020-1-1.jpg)](https://worldef.com/magazine/) January 2025 [See More ](https://worldef.com/magazine/) ABOUT OUR PARTNERS### Explore Our Partners by Category Discover the brands and innovators shaping global commerce. Explore the ecosystem driving cross-border growth. [Explore all partners ](https://worldef.com/stakeholders) [![Government Partners](https://worldef.com/wp-content/uploads/2026/04/government-partners2.png) #### Government Partners](https://worldef.com/stakeholders/#government)[![Strategic Partners](https://worldef.com/wp-content/uploads/2026/04/strategic-partners-card.png) #### Strategic Partners](https://worldef.com/stakeholders/#strategic)[![Business Partners](https://worldef.com/wp-content/uploads/2026/04/business-partners2.png) #### Business Partners](https://worldef.com/stakeholders/#business)[![Community Partners](https://worldef.com/wp-content/uploads/2026/04/community.png) #### Community Partners](https://worldef.com/stakeholders/#community)[![Media Partners](https://worldef.com/wp-content/uploads/2026/04/media.png) #### Media Partners](https://worldef.com/stakeholders/#media) Trusted by Industry Leaders ![Alibaba](https://worldef.com/wp-content/uploads/2026/04/alibaba-2.png)![Amazon](https://worldef.com/wp-content/uploads/2026/04/amazon-1.png)![Dubai CommerCity](https://worldef.com/wp-content/uploads/2026/04/dubai-commercity.png)![eBay](https://worldef.com/wp-content/uploads/2026/04/ebay.png)![Google](https://worldef.com/wp-content/uploads/2026/04/google-2.png)![Noon](https://worldef.com/wp-content/uploads/2026/04/noon-2.png)![Trendyol](https://worldef.com/wp-content/uploads/2026/04/trendyol-1.png)![Türkiye İş Bankası](https://worldef.com/wp-content/uploads/2026/04/turkiye-is-bankasi-1.png)![Walmart](https://worldef.com/wp-content/uploads/2026/04/walmart-2.png)![WorldFirst](https://worldef.com/wp-content/uploads/2026/04/worldfirst-1.png)![Alibaba](https://worldef.com/wp-content/uploads/2026/04/alibaba-2.png)![Amazon](https://worldef.com/wp-content/uploads/2026/04/amazon-1.png)![Dubai CommerCity](https://worldef.com/wp-content/uploads/2026/04/dubai-commercity.png)![eBay](https://worldef.com/wp-content/uploads/2026/04/ebay.png)![Google](https://worldef.com/wp-content/uploads/2026/04/google-2.png)![Noon](https://worldef.com/wp-content/uploads/2026/04/noon-2.png)![Trendyol](https://worldef.com/wp-content/uploads/2026/04/trendyol-1.png)![Türkiye İş Bankası](https://worldef.com/wp-content/uploads/2026/04/turkiye-is-bankasi-1.png)![Walmart](https://worldef.com/wp-content/uploads/2026/04/walmart-2.png)![WorldFirst](https://worldef.com/wp-content/uploads/2026/04/worldfirst-1.png) Spotlight ---------- [See More ](https://worldef.com/news) [![Saudi Arabia-Based E-Commerce Platform Salla Acquires Paylink](https://worldef.com/wp-content/uploads/2026/09/saudi-arabia-based-e-commerce-platform-salla-acquires-paylink.jpg)](https://worldef.com/2026/09/04/salla-acquires-paylink/)[### Saudi Arabia-Based E-Commerce Platform Salla Acquires Paylink](https://worldef.com/2026/09/04/salla-acquires-paylink/) [![New E-Commerce Alliance Established in Kenya](https://worldef.com/wp-content/uploads/2026/09/new-e-commerce-alliance-established-in-kenya.jpg)](https://worldef.com/2026/09/04/e-commerce-alliance-kenya/)[### New E-Commerce Alliance Established in Kenya](https://worldef.com/2026/09/04/e-commerce-alliance-kenya/) Latest News & Analysis --------------------------- [See More ](/news/) [FINTECH### Saudi Arabia-Based E-Commerce Platform Salla Acquires Paylink Saudi Arabia-based e-commerce platform Salla has acquired Paylink, a fintech company that develops electronic payment solutions. The financial value of the deal was not disclosed. The acquisition was carried out... Uğur Gürbes•16 hours ago](https://worldef.com/2026/09/04/salla-acquires-paylink/)[E-COMMERCE### New E-Commerce Alliance Established in Kenya Kenya has launched the Kenya E-Commerce Alliance (KECA), which will bring together companies, technology providers, and public institutions under one roof in the country’s rapidly growing e-commerce sector. Established as... Uğur Gürbes•19 hours ago](https://worldef.com/2026/09/04/e-commerce-alliance-kenya/)[E-COMMERCE### The Debate Over the E-Commerce Moratorium Continues at the WTO The International Institute for Sustainable Development (IISD) has examined the new landscape emerging in digital trade following the expiration in March 2026 of the World Trade Organization’s (WTO) moratorium on... Uğur Gürbes•21 hours ago](https://worldef.com/2026/09/04/the-debate-over-the-e-commerce-moratorium/)[INTERVIEWS### Sandoog’s Fulfillment and Last-Mile Success in Iraq’s E-Commerce Transformation Iraq is becoming one of the most remarkable e-commerce markets in the Middle East with its rapidly growing young population, increasing internet penetration, and social commerce-driven consumer habits. However, for... Uğur Gürbes•2 days ago](https://worldef.com/2026/09/03/sandoogs-fulfillment-and-last-mile-success/)[E-COMMERCE### UAE Introduces 24-Hour Rule Against Counterfeit Products in E-Commerce The United Arab Emirates (UAE) has introduced new implementation rules directly affecting the retail and e-commerce sectors as part of its efforts to combat commercial fraud. Under the new regulations,... Uğur Gürbes•2 days ago](https://worldef.com/2026/09/03/uae-introduces-24-hour-rule-against/) Connecting the Global E-Commerce & Retail Community ------------------------------------------------------- 50K+ Annual Participants 80+ Countries Represented 1500+ Exhibitors 500+ Expert Speakers Host WORLDEF at Your City ------------------------- WORLDEF's Host Partner Model enables local hosts to bring WORLDEF to their own cities. [Host WORLDEF in Your City](/become-partner/)Newsletters ----------- Subscribe for the industry's biggest e-commerce news #### WORLDEF Weekly Digest Every week, you can get the best of WORLDEF's coverage on e-commerce trends and insights. #### AI & Technology Update Stay informed about the latest developments in AI, machine learning, and retail technology. #### Event Newsletter Get exclusive updates about upcoming WORLDEF events, early bird offers, and speaker announcements.