Shein Opens a Large Logistics Center in Poland

Fast fashion and e-commerce giant Shein announced that it has put into operation a large-scale logistics center near the city of Wrocław in Poland. While the new facility is positioned as the company’s main operational hub in Europe, it also reflects the tendency of Chinese e-commerce platforms to shift their logistics activities to Europe in order to adapt to changing trade conditions.

According to a statement made by Shein, the new logistics center will cover an area of approximately 740,000 square meters once it reaches full capacity. Equipped with robotic systems and automated sorting lines, the facility aims to enable faster processing and dispatch of high-volume orders across Europe.

It Will Become Shein’s Main Logistics Hub in Europe

The company stated that the center is planned to operate at full capacity by the end of this year. At this stage, it is expected to create approximately 5,000 new jobs, including logistics, warehouse operations, technology, and support services. This facility in Poland will operate as Shein’s main logistics hub in Europe. At the same time, brands and sellers in Poland and other European countries will also be able to use this center to offer their products for sale across Europe via the Shein platform.

Working With More Than 170 SMEs in Poland

Shein emphasized that it is carrying out extensive cooperation with local business partners within the project. The company announced that it is working with more than 170 small and medium-sized enterprises in Poland, primarily in transportation and packaging services.

It was stated that these collaborations aim to integrate the new logistics center into the regional supply chain and support the local economy. Shein has recently placed greater emphasis on partnering with local service providers in its investments outside Asia. While the company did not disclose the total investment amount made for the facility in Poland, it described this move as a long-term strategic investment aimed at the European market.

Chinese Companies Rented 200,000 Square Meters of Warehouse Space in the UK

Shein’s move is considered part of a broader trend in which Chinese e-commerce companies are opening warehouses and distribution centers across Europe. Earlier this year, it was reported that Chinese companies rented approximately 200,000 square meters of warehouse space in the United Kingdom alone.

For cross-border e-commerce platforms, establishing storage and distribution infrastructure within Europe has two main advantages. The first is that delivery times are significantly shortened thanks to products being shipped from Europe instead of Asia. The second is preparation for regulations aimed at abolishing certain customs duty exemptions applicable to low-value shipments. Storing products within the European Union reduces customs processes and increases delivery reliability. Rival platform Temu also announced last month that it was expanding its European delivery network through new partnerships.

“The New Logistics Center Strengthened the Company’s Commitment to the Region”

Leonard Lin, President of Shein Europe, Middle East and Africa, stated that the new logistics center strengthened the company’s long-term commitment to the region. Lin noted that thanks to this investment, faster and more reliable delivery services will be provided to customers in Europe. Lin also emphasized that the center offers significant opportunities for European sellers and that local brands will be able to reach customers across the continent more easily by using Shein’s infrastructure.

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