Takealot Launches “Get It Now” Service for Faster Delivery

South Africa’s leading e-commerce platform Takealot has announced its most ambitious step yet in the rapidly growing “quick commerce” segment: a new instant-delivery pilot service called “Get It Now.”

Takealot launched the “Get It Now” service in partnership with Mr D. This feature aims to deliver daily essentials and popular products within minutes by leveraging Mr D’s extensive driver network. The pilot is currently available in selected areas of Cape Town, Johannesburg, and Pretoria. Take alot positions this initiative as a new speed standard in online shopping, aligned with international examples such as Checkers Sixty60, Instacart, and Doordash.

Products Will Display a “Get It Now” Label

According to Take alot, eligible products on the platform will now feature a “Get It Now” label. When customers choose this option, items will be processed through “TakealotNOW” and delivered within minutes via the Mr D app. In this way, delivery times will drop from hours to just a few minutes.

“We Are Building an E-Commerce Ecosystem That Truly Understands What South Africans Want”

The company notes that e-commerce in South Africa has grown rapidly since the pandemic, and customer expectations around delivery speed have changed significantly. Takealot’s Chief Marketing Officer, Karla Levick, stated: “Take alot is not just South Africa’s number one shopping app. Together with Mr D, we are building an e-commerce ecosystem that truly understands what South Africans want. And nothing makes people happier than getting exactly what they need, exactly at the moment they need it—in just minutes.”

Takealot Is Building a Fully Integrated Digital Ecosystem

The launch of Get It Now follows a series of value-added services Takealot has introduced in recent years. Through its loyalty programme TakealotMORE, introduced in 2024, the company offers customers benefits such as unlimited free delivery on Takealot, Mr D, and TakealotNOW; free grocery delivery from Pick n Pay at in-store prices; and complimentary access to News24. These services are offered for less than 4 rand per day. This approach is part of Take alot’s strategy to integrate e-commerce, food delivery, grocery delivery, and instant retail into one unified ecosystem.

Take alotNOW’s Head, Marnus Engelbrecht, stated: “In 2023, we pioneered instant delivery for general merchandise in South Africa with the launch of TakealotNOW. The feedback we received showed that South Africans want instant service not only for groceries but across all product categories. Get It Now takes this vision a step further.”

More Than 1,000 Products Available for Fast Delivery

According to industry experts, if the pilot proves successful, Get It Now may expand nationwide and set a new standard for instant delivery beyond grocery items. With more than 1,000 products already offered under the fast-delivery option, Take alot demonstrates strong positioning in ultra-fast logistics, micro-fulfilment centers, and real-time inventory management. Customers who wish to try the service can check availability and browse eligible products by downloading or updating the Takealot app on Android or iOS.

Takealot Group Transforms South African Logistics with the Launch of TFS