Leila Selmane is the founder of BCOS, a Dubai-based men’s skincare brand crafted for men who value confidence and attention to detail. Leila’s background in hospitality as an air hostess gave her a sharp eye for grooming standards, while her experience in software sales highlighted how attention to detail and confidence drive success. These insights shaped her vision for BCOS, a brand that combines quality and simplicity to meet the grooming needs of today's men. Today, BCOS is a go-to for men seeking a polished, effortless look.