--- title: "WORLDEF – eCommerce & Retail" description: "The world’s leading e-commerce and retail forum, connecting the global commerce ecosystem and shaping the future of digital commerce." source_url: "https://worldef.com/" --- # WORLDEF – eCommerce & Retail > The world’s leading e-commerce and retail forum, connecting the global commerce ecosystem and shaping the future of digital commerce. --- OUR PURPOSE Shaping the Future of eCommerce & Retail Together ===================================================== [About Us ](https://worldef.com/about/) ![Video](https://worldef.com/wp-content/uploads/2026/01/photo-1540575467063-178a50c2df87-1.jpg)WORLDEF PRIME ANTALYA 2026 | TEASER TRAILER Watch Commerce. Innovation. Growth. ----------------------------- December 8-10, 2026 | ANTALYA [Events ](https://worldef.com/events/) How we drive impact ------------------- - Events - Magazine - Stakeholders ![WORLDEF Prime Antalya 2026](https://worldef.com/wp-content/uploads/2026/03/antalya2026-homecard-768x278.png) REGISTER NOW ### WORLDEF Prime Antalya 2026 Dec 8-10, 2026 Antalya, Türkiye 3,000+ Attendees 150+ Exhibitors 80+ Countries [REGISTER NOW ](https://worldef.com/events/worldef-prime-antalya/) ![WORLDEF Dubai 2027](https://worldef.com/wp-content/uploads/2026/02/dubai2027-homecard-768x330.png) REGISTER NOW ### WORLDEF Dubai 2027 Jan 26-28, 2027 Dubai, UAE 18,000+ Attendees 200+ Exhibitors 80+ Countries [REGISTER NOW ](https://worldef.com/events/worldef-dubai-2027/) ![WORLDEF Istanbul 2026](https://worldef.com/wp-content/uploads/2026/01/ist26-homecard-768x328.png) PAST EVENT ### WORLDEF Istanbul 2026 Jun 11-13, 2026 Istanbul, Türkiye 30,000+ Attendees 240+ Exhibitors 50+ Countries [PAST EVENT ](https://worldef.com/events/worldef-global-summit-2026/) ![WORLDEF Dubai 2026](https://worldef.com/wp-content/uploads/2026/01/dubai26-homecard-768x344.png) PAST EVENT ### WORLDEF Dubai 2026 Feb 12-14, 2026 Dubai, UAE 18,000+ Attendees 200+ Exhibitors 80+ Countries [PAST EVENT ](https://worldef.com/events/worldef-dubai-2026/) [![May-Jun 2026](https://worldef.com/wp-content/uploads/2026/06/worldef-mag-mayjun2026-cover.png)](https://worldef.com/magazine/) May 2026 [See More ](https://worldef.com/magazine/) [![Mar-Apr 2026](https://worldef.com/wp-content/uploads/2026/05/worldef-apr-march-2026-mag-cover.png)](https://worldef.com/magazine/) March 2026 [See More ](https://worldef.com/magazine/) [![Jan-Feb 2026](https://worldef.com/wp-content/uploads/2026/02/Ekran-Resmi-2026-02-23-12.39.44-780x1024.png)](https://worldef.com/magazine/) January 2026 [See More ](https://worldef.com/magazine/) [![Oct-Nov-Dec 2025](https://worldef.com/wp-content/uploads/2026/01/Ekran-Resmi-2025-11-13-14.17.40-768x1010-1-1.jpg)](https://worldef.com/magazine/) October 2025 [See More ](https://worldef.com/magazine/) [![Apr-May-Jun 2025](https://worldef.com/wp-content/uploads/2026/01/WhatsApp-Image-2025-08-22-at-15.17.29-768x1025-1.jpeg)](https://worldef.com/magazine/) April 2025 [See More ](https://worldef.com/magazine/) [![Jan-Feb-Mar 2025](https://worldef.com/wp-content/uploads/2026/01/Ekran-Resmi-2025-08-27-11.23.05-768x1020-1-1.jpg)](https://worldef.com/magazine/) January 2025 [See More ](https://worldef.com/magazine/) ABOUT OUR PARTNERS### Explore Our Partners by Category Discover the brands and innovators shaping global commerce. Explore the ecosystem driving cross-border growth. [Explore all partners ](https://worldef.com/stakeholders) [![Government Partners](https://worldef.com/wp-content/uploads/2026/04/government-partners2.png) #### Government Partners](https://worldef.com/stakeholders/#government)[![Strategic Partners](https://worldef.com/wp-content/uploads/2026/04/strategic-partners-card.png) #### Strategic Partners](https://worldef.com/stakeholders/#strategic)[![Business Partners](https://worldef.com/wp-content/uploads/2026/04/business-partners2.png) #### Business Partners](https://worldef.com/stakeholders/#business)[![Community Partners](https://worldef.com/wp-content/uploads/2026/04/community.png) #### Community Partners](https://worldef.com/stakeholders/#community)[![Media Partners](https://worldef.com/wp-content/uploads/2026/04/media.png) #### Media Partners](https://worldef.com/stakeholders/#media) Trusted by Industry Leaders ![Alibaba](https://worldef.com/wp-content/uploads/2026/04/alibaba-2.png)![Amazon](https://worldef.com/wp-content/uploads/2026/04/amazon-1.png)![Dubai CommerCity](https://worldef.com/wp-content/uploads/2026/04/dubai-commercity.png)![eBay](https://worldef.com/wp-content/uploads/2026/04/ebay.png)![Google](https://worldef.com/wp-content/uploads/2026/04/google-2.png)![Noon](https://worldef.com/wp-content/uploads/2026/04/noon-2.png)![Trendyol](https://worldef.com/wp-content/uploads/2026/04/trendyol-1.png)![Türkiye İş Bankası](https://worldef.com/wp-content/uploads/2026/04/turkiye-is-bankasi-1.png)![Walmart](https://worldef.com/wp-content/uploads/2026/04/walmart-2.png)![WorldFirst](https://worldef.com/wp-content/uploads/2026/04/worldfirst-1.png)![Alibaba](https://worldef.com/wp-content/uploads/2026/04/alibaba-2.png)![Amazon](https://worldef.com/wp-content/uploads/2026/04/amazon-1.png)![Dubai CommerCity](https://worldef.com/wp-content/uploads/2026/04/dubai-commercity.png)![eBay](https://worldef.com/wp-content/uploads/2026/04/ebay.png)![Google](https://worldef.com/wp-content/uploads/2026/04/google-2.png)![Noon](https://worldef.com/wp-content/uploads/2026/04/noon-2.png)![Trendyol](https://worldef.com/wp-content/uploads/2026/04/trendyol-1.png)![Türkiye İş Bankası](https://worldef.com/wp-content/uploads/2026/04/turkiye-is-bankasi-1.png)![Walmart](https://worldef.com/wp-content/uploads/2026/04/walmart-2.png)![WorldFirst](https://worldef.com/wp-content/uploads/2026/04/worldfirst-1.png) Spotlight ---------- [See More ](https://worldef.com/news) [![E-Commerce Event Sponsorship Opportunities](https://worldef.com/wp-content/uploads/2026/01/bag-sponsorlugu.jpg)](https://worldef.com/2026/09/10/e-commerce-event-sponsorship-opportunities/)[### E-Commerce Event Sponsorship Opportunities](https://worldef.com/2026/09/10/e-commerce-event-sponsorship-opportunities/) [![E-Commerce Operations, Logistics and Warehouse Management Events](https://worldef.com/wp-content/uploads/2026/09/pexels-saravut-vanset-23514839-32831065-2.jpg)](https://worldef.com/2026/09/10/e-commerce-operations-logistics-and-warehouse-management-events/)[### E-Commerce Operations, Logistics and Warehouse Management Events](https://worldef.com/2026/09/10/e-commerce-operations-logistics-and-warehouse-management-events/) Latest News & Analysis --------------------------- [See More ](/news/) [MARKETPLACES### Primark Moves to Online Delivery After Years of Resistance Discount fashion retailer Primark has announced a significant shift in the direct e-commerce model it had long avoided, saying it will launch home delivery in Great Britain. The company is... Uğur Gürbes•8 hours ago](https://worldef.com/2026/09/10/primark-online-delivery-after-years/)[E-COMMERCE### 93% of Gulf E-Commerce Investments Went to Saudi Arabia As of 2025, Saudi Arabia attracted approximately 93% of e-commerce investments across the Gulf Cooperation Council countries. This rate stood at 46% in 2021. The new data revealed the growth... Uğur Gürbes•11 hours ago](https://worldef.com/2026/09/10/93percent-of-gulf-ecommerce-to-saudi-arabia/)[MARKETPLACES### JD.com Plans 3 Million Robots for Full Automation in Logistics Chinese e-commerce and retail giant JD.com has announced new plans to transform its logistics operations with artificial intelligence, robotic systems, and autonomous delivery technologies. The company aims to achieve comprehensive... Uğur Gürbes•1 day ago](https://worldef.com/2026/09/09/jd-com-plans-3-million-robots-in-logistics/)[AI### Rakuten Survey: 54.3% of Gen Z Use Artificial Intelligence While Shopping A new study conducted by Rakuten revealed that Gen Z is increasingly using generative artificial intelligence tools in the process of purchasing products and services. According to the survey, 54.3%... Uğur Gürbes•2 days ago](https://worldef.com/2026/09/09/rakuten-survey-543percent-gen-z-ai/)[MARKETPLACES### Amazon India’s Seller Count Surpasses 2 Million Amazon India announced that the number of sellers on its e-commerce marketplace has surpassed 2 million. More than 300,000 new sellers joined the platform over the past 12 months, marking... Uğur Gürbes•2 days ago](https://worldef.com/2026/09/08/amazon-india-sellers-2-million/) Connecting the Global E-Commerce & Retail Community ------------------------------------------------------- 50K+ Annual Participants 80+ Countries Represented 1500+ Exhibitors 500+ Expert Speakers Host WORLDEF at Your City ------------------------- WORLDEF's Host Partner Model enables local hosts to bring WORLDEF to their own cities. [Host WORLDEF in Your City](/become-partner/)Newsletters ----------- Subscribe for the industry's biggest e-commerce news #### WORLDEF Weekly Digest Every week, you can get the best of WORLDEF's coverage on e-commerce trends and insights. #### AI & Technology Update Stay informed about the latest developments in AI, machine learning, and retail technology. #### Event Newsletter Get exclusive updates about upcoming WORLDEF events, early bird offers, and speaker announcements.