--- title: "WORLDEF – eCommerce & Retail" description: "The world’s leading e-commerce and retail forum, connecting the global commerce ecosystem and shaping the future of digital commerce." source_url: "https://worldef.com/" --- # WORLDEF – eCommerce & Retail > The world’s leading e-commerce and retail forum, connecting the global commerce ecosystem and shaping the future of digital commerce. --- OUR PURPOSE Shaping the Future of eCommerce & Retail Together ===================================================== [About Us ](https://worldef.com/about/) ![Video](https://worldef.com/wp-content/uploads/2026/01/photo-1540575467063-178a50c2df87-1.jpg)WORLDEF PRIME ANTALYA 2026 | TEASER TRAILER Watch Commerce. Innovation. Growth. ----------------------------- December 8-10, 2026 | ANTALYA [Events ](https://worldef.com/events/) How we drive impact ------------------- - Events - Magazine - Stakeholders ![WORLDEF Prime Antalya 2026](https://worldef.com/wp-content/uploads/2026/03/antalya2026-homecard-768x278.png) REGISTER NOW ### WORLDEF Prime Antalya 2026 Dec 8-10, 2026 Antalya, Türkiye 3,000+ Attendees 150+ Exhibitors 80+ Countries [REGISTER NOW ](https://worldef.com/events/worldef-prime-antalya/) ![WORLDEF Dubai 2027](https://worldef.com/wp-content/uploads/2026/02/dubai2027-homecard-768x330.png) REGISTER NOW ### WORLDEF Dubai 2027 Jan 26-28, 2027 Dubai, UAE 18,000+ Attendees 200+ Exhibitors 80+ Countries [REGISTER NOW ](https://worldef.com/events/worldef-dubai-2027/) ![WORLDEF Istanbul 2026](https://worldef.com/wp-content/uploads/2026/01/ist26-homecard-768x328.png) PAST EVENT ### WORLDEF Istanbul 2026 Jun 11-13, 2026 Istanbul, Türkiye 30,000+ Attendees 240+ Exhibitors 50+ Countries [PAST EVENT ](https://worldef.com/events/worldef-global-summit-2026/) ![WORLDEF Dubai 2026](https://worldef.com/wp-content/uploads/2026/01/dubai26-homecard-768x344.png) PAST EVENT ### WORLDEF Dubai 2026 Feb 12-14, 2026 Dubai, UAE 18,000+ Attendees 200+ Exhibitors 80+ Countries [PAST EVENT ](https://worldef.com/events/worldef-dubai-2026/) [![May-Jun 2026](https://worldef.com/wp-content/uploads/2026/06/worldef-mag-mayjun2026-cover.png)](https://worldef.com/magazine/) May 2026 [See More ](https://worldef.com/magazine/) [![Mar-Apr 2026](https://worldef.com/wp-content/uploads/2026/05/worldef-apr-march-2026-mag-cover.png)](https://worldef.com/magazine/) March 2026 [See More ](https://worldef.com/magazine/) [![Jan-Feb 2026](https://worldef.com/wp-content/uploads/2026/02/Ekran-Resmi-2026-02-23-12.39.44-780x1024.png)](https://worldef.com/magazine/) January 2026 [See More ](https://worldef.com/magazine/) [![Oct-Nov-Dec 2025](https://worldef.com/wp-content/uploads/2026/01/Ekran-Resmi-2025-11-13-14.17.40-768x1010-1-1.jpg)](https://worldef.com/magazine/) October 2025 [See More ](https://worldef.com/magazine/) [![Apr-May-Jun 2025](https://worldef.com/wp-content/uploads/2026/01/WhatsApp-Image-2025-08-22-at-15.17.29-768x1025-1.jpeg)](https://worldef.com/magazine/) April 2025 [See More ](https://worldef.com/magazine/) [![Jan-Feb-Mar 2025](https://worldef.com/wp-content/uploads/2026/01/Ekran-Resmi-2025-08-27-11.23.05-768x1020-1-1.jpg)](https://worldef.com/magazine/) January 2025 [See More ](https://worldef.com/magazine/) ABOUT OUR PARTNERS### Explore Our Partners by Category Discover the brands and innovators shaping global commerce. Explore the ecosystem driving cross-border growth. [Explore all partners ](https://worldef.com/stakeholders) [![Government Partners](https://worldef.com/wp-content/uploads/2026/04/government-partners2.png) #### Government Partners](https://worldef.com/stakeholders/#government)[![Strategic Partners](https://worldef.com/wp-content/uploads/2026/04/strategic-partners-card.png) #### Strategic Partners](https://worldef.com/stakeholders/#strategic)[![Business Partners](https://worldef.com/wp-content/uploads/2026/04/business-partners2.png) #### Business Partners](https://worldef.com/stakeholders/#business)[![Community Partners](https://worldef.com/wp-content/uploads/2026/04/community.png) #### Community Partners](https://worldef.com/stakeholders/#community)[![Media Partners](https://worldef.com/wp-content/uploads/2026/04/media.png) #### Media Partners](https://worldef.com/stakeholders/#media) Trusted by Industry Leaders ![Alibaba](https://worldef.com/wp-content/uploads/2026/04/alibaba-2.png)![Amazon](https://worldef.com/wp-content/uploads/2026/04/amazon-1.png)![Dubai CommerCity](https://worldef.com/wp-content/uploads/2026/04/dubai-commercity.png)![eBay](https://worldef.com/wp-content/uploads/2026/04/ebay.png)![Google](https://worldef.com/wp-content/uploads/2026/04/google-2.png)![Noon](https://worldef.com/wp-content/uploads/2026/04/noon-2.png)![Trendyol](https://worldef.com/wp-content/uploads/2026/04/trendyol-1.png)![Türkiye İş Bankası](https://worldef.com/wp-content/uploads/2026/04/turkiye-is-bankasi-1.png)![Walmart](https://worldef.com/wp-content/uploads/2026/04/walmart-2.png)![WorldFirst](https://worldef.com/wp-content/uploads/2026/04/worldfirst-1.png)![Alibaba](https://worldef.com/wp-content/uploads/2026/04/alibaba-2.png)![Amazon](https://worldef.com/wp-content/uploads/2026/04/amazon-1.png)![Dubai CommerCity](https://worldef.com/wp-content/uploads/2026/04/dubai-commercity.png)![eBay](https://worldef.com/wp-content/uploads/2026/04/ebay.png)![Google](https://worldef.com/wp-content/uploads/2026/04/google-2.png)![Noon](https://worldef.com/wp-content/uploads/2026/04/noon-2.png)![Trendyol](https://worldef.com/wp-content/uploads/2026/04/trendyol-1.png)![Türkiye İş Bankası](https://worldef.com/wp-content/uploads/2026/04/turkiye-is-bankasi-1.png)![Walmart](https://worldef.com/wp-content/uploads/2026/04/walmart-2.png)![WorldFirst](https://worldef.com/wp-content/uploads/2026/04/worldfirst-1.png) Spotlight ---------- [See More ](https://worldef.com/news) [![Russian E-Commerce Market Faces Loss of 400 Million Orders and 400 Billion Rubles in Revenue](https://worldef.com/wp-content/uploads/2026/09/russian-e-commerce-market-faces-loss-of-400-million-orders-and-400-billion-rubles-in-revenue.jpg)](https://worldef.com/2026/09/18/russian-e-commerce-market-faces-loss/)[### Russian E-Commerce Market Faces Loss of 400 Million Orders and 400 Billion Rubles in Revenue](https://worldef.com/2026/09/18/russian-e-commerce-market-faces-loss/) [![Ferrari and Rakuten Form Global Partnership for 2027](https://worldef.com/wp-content/uploads/2026/09/ferrari-and-rakuten-form-global-partnership-for-2027-1.jpg)](https://worldef.com/2026/09/18/ferrari-and-rakuten-global-partnership-2027/)[### Ferrari and Rakuten Form Global Partnership for 2027](https://worldef.com/2026/09/18/ferrari-and-rakuten-global-partnership-2027/) Latest News & Analysis --------------------------- [See More ](/news/) [STARTUP### Russian E-Commerce Market Faces Loss of 400 Million Orders and 400 Billion Rubles in Revenue The Russian e-commerce market has faced a significant revision in its 2026 growth expectations following drone attacks on logistics facilities belonging to Wildberries and Ozon. According to reports based on... Uğur Gürbes•31 minutes ago](https://worldef.com/2026/09/18/russian-e-commerce-market-faces-loss/)[E-COMMERCE### Ferrari and Rakuten Form Global Partnership for 2027 Ferrari has signed a multi-year global partnership with Japanese technology group Rakuten, set to begin on January 1, 2027. Under the agreement, Rakuten will become a team partner of Scuderia... Uğur Gürbes•7 hours ago](https://worldef.com/2026/09/18/ferrari-and-rakuten-global-partnership-2027/)[AI### Shopify Integrated with ChatGPT Ads Shopify has become one of the first e-commerce platforms to be integrated into OpenAI’s ChatGPT Ads system. With the new integration, online retailers will be able to connect their product... Uğur Gürbes•11 hours ago](https://worldef.com/2026/09/18/shopify-integrated-with-chatgpt-ads/)[DIGITAL MARKETING### Google Removes Product Carousels in Europe: Organic Visibility in E-Commerce Is Changing Google has started to largely remove organic product carousels from shopping-focused search results in the European Economic Area. The change, implemented as part of compliance with the Digital Markets Act... Editor•1 day ago](https://worldef.com/2026/09/17/google-removes-product-carousels-in-europe/)[LOGISTICS### IFZA and DHL Express Establish New Logistics Partnership in Dubai The International Free Zone Authority (IFZA) and DHL Express UAE have entered into a strategic partnership to support Dubai-based businesses in expanding into international markets. Under the agreement, eligible companies... Editor•1 day ago](https://worldef.com/2026/09/17/ifza-dhl-express-establish-new-logistics/) Connecting the Global E-Commerce & Retail Community ------------------------------------------------------- 50K+ Annual Participants 80+ Countries Represented 1500+ Exhibitors 500+ Expert Speakers Host WORLDEF at Your City ------------------------- WORLDEF's Host Partner Model enables local hosts to bring WORLDEF to their own cities. [Host WORLDEF in Your City](/become-partner/)Newsletters ----------- Subscribe for the industry's biggest e-commerce news #### WORLDEF Weekly Digest Every week, you can get the best of WORLDEF's coverage on e-commerce trends and insights. #### AI & Technology Update Stay informed about the latest developments in AI, machine learning, and retail technology. #### Event Newsletter Get exclusive updates about upcoming WORLDEF events, early bird offers, and speaker announcements.