--- title: "WORLDEF – eCommerce & Retail" description: "The world’s leading e-commerce and retail forum, connecting the global commerce ecosystem and shaping the future of digital commerce." source_url: "https://worldef.com/" --- # WORLDEF – eCommerce & Retail > The world’s leading e-commerce and retail forum, connecting the global commerce ecosystem and shaping the future of digital commerce. --- OUR PURPOSE Shaping the Future of eCommerce & Retail Together ===================================================== [About Us ](https://worldef.com/about/) ![Video](https://worldef.com/wp-content/uploads/2026/01/photo-1540575467063-178a50c2df87-1.jpg)WORLDEF PRIME ANTALYA 2026 | TEASER TRAILER Watch Commerce. Innovation. Growth. ----------------------------- December 8-10, 2026 | ANTALYA [Events ](https://worldef.com/events/) How we drive impact ------------------- - Events - Magazine - Stakeholders ![WORLDEF Prime Antalya 2026](https://worldef.com/wp-content/uploads/2026/03/antalya2026-homecard-768x278.png) REGISTER NOW ### WORLDEF Prime Antalya 2026 Dec 8-10, 2026 Antalya, Türkiye 3,000+ Attendees 150+ Exhibitors 80+ Countries [REGISTER NOW ](https://worldef.com/events/worldef-prime-antalya/) ![WORLDEF Dubai 2027](https://worldef.com/wp-content/uploads/2026/02/dubai2027-homecard-768x330.png) REGISTER NOW ### WORLDEF Dubai 2027 Jan 26-28, 2027 Dubai, UAE 18,000+ Attendees 200+ Exhibitors 80+ Countries [REGISTER NOW ](https://worldef.com/events/worldef-dubai-2027/) ![WORLDEF Istanbul 2026](https://worldef.com/wp-content/uploads/2026/01/ist26-homecard-768x328.png) PAST EVENT ### WORLDEF Istanbul 2026 Jun 11-13, 2026 Istanbul, Türkiye 30,000+ Attendees 240+ Exhibitors 50+ Countries [PAST EVENT ](https://worldef.com/events/worldef-global-summit-2026/) ![WORLDEF Dubai 2026](https://worldef.com/wp-content/uploads/2026/01/dubai26-homecard-768x344.png) PAST EVENT ### WORLDEF Dubai 2026 Feb 12-14, 2026 Dubai, UAE 18,000+ Attendees 200+ Exhibitors 80+ Countries [PAST EVENT ](https://worldef.com/events/worldef-dubai-2026/) [![May-Jun 2026](https://worldef.com/wp-content/uploads/2026/06/worldef-mag-mayjun2026-cover.png)](https://worldef.com/magazine/) May 2026 [See More ](https://worldef.com/magazine/) [![Mar-Apr 2026](https://worldef.com/wp-content/uploads/2026/05/worldef-apr-march-2026-mag-cover.png)](https://worldef.com/magazine/) March 2026 [See More ](https://worldef.com/magazine/) [![Jan-Feb 2026](https://worldef.com/wp-content/uploads/2026/02/Ekran-Resmi-2026-02-23-12.39.44-780x1024.png)](https://worldef.com/magazine/) January 2026 [See More ](https://worldef.com/magazine/) [![Oct-Nov-Dec 2025](https://worldef.com/wp-content/uploads/2026/01/Ekran-Resmi-2025-11-13-14.17.40-768x1010-1-1.jpg)](https://worldef.com/magazine/) October 2025 [See More ](https://worldef.com/magazine/) [![Apr-May-Jun 2025](https://worldef.com/wp-content/uploads/2026/01/WhatsApp-Image-2025-08-22-at-15.17.29-768x1025-1.jpeg)](https://worldef.com/magazine/) April 2025 [See More ](https://worldef.com/magazine/) [![Jan-Feb-Mar 2025](https://worldef.com/wp-content/uploads/2026/01/Ekran-Resmi-2025-08-27-11.23.05-768x1020-1-1.jpg)](https://worldef.com/magazine/) January 2025 [See More ](https://worldef.com/magazine/) ABOUT OUR PARTNERS### Explore Our Partners by Category Discover the brands and innovators shaping global commerce. Explore the ecosystem driving cross-border growth. [Explore all partners ](https://worldef.com/stakeholders) [![Government Partners](https://worldef.com/wp-content/uploads/2026/04/government-partners2.png) #### Government Partners](https://worldef.com/stakeholders/#government)[![Strategic Partners](https://worldef.com/wp-content/uploads/2026/04/strategic-partners-card.png) #### Strategic Partners](https://worldef.com/stakeholders/#strategic)[![Business Partners](https://worldef.com/wp-content/uploads/2026/04/business-partners2.png) #### Business Partners](https://worldef.com/stakeholders/#business)[![Community Partners](https://worldef.com/wp-content/uploads/2026/04/community.png) #### Community Partners](https://worldef.com/stakeholders/#community)[![Media Partners](https://worldef.com/wp-content/uploads/2026/04/media.png) #### Media Partners](https://worldef.com/stakeholders/#media) Trusted by Industry Leaders ![Alibaba](https://worldef.com/wp-content/uploads/2026/04/alibaba-2.png)![Amazon](https://worldef.com/wp-content/uploads/2026/04/amazon-1.png)![Dubai CommerCity](https://worldef.com/wp-content/uploads/2026/04/dubai-commercity.png)![eBay](https://worldef.com/wp-content/uploads/2026/04/ebay.png)![Google](https://worldef.com/wp-content/uploads/2026/04/google-2.png)![Noon](https://worldef.com/wp-content/uploads/2026/04/noon-2.png)![Trendyol](https://worldef.com/wp-content/uploads/2026/04/trendyol-1.png)![Türkiye İş Bankası](https://worldef.com/wp-content/uploads/2026/04/turkiye-is-bankasi-1.png)![Walmart](https://worldef.com/wp-content/uploads/2026/04/walmart-2.png)![WorldFirst](https://worldef.com/wp-content/uploads/2026/04/worldfirst-1.png)![Alibaba](https://worldef.com/wp-content/uploads/2026/04/alibaba-2.png)![Amazon](https://worldef.com/wp-content/uploads/2026/04/amazon-1.png)![Dubai CommerCity](https://worldef.com/wp-content/uploads/2026/04/dubai-commercity.png)![eBay](https://worldef.com/wp-content/uploads/2026/04/ebay.png)![Google](https://worldef.com/wp-content/uploads/2026/04/google-2.png)![Noon](https://worldef.com/wp-content/uploads/2026/04/noon-2.png)![Trendyol](https://worldef.com/wp-content/uploads/2026/04/trendyol-1.png)![Türkiye İş Bankası](https://worldef.com/wp-content/uploads/2026/04/turkiye-is-bankasi-1.png)![Walmart](https://worldef.com/wp-content/uploads/2026/04/walmart-2.png)![WorldFirst](https://worldef.com/wp-content/uploads/2026/04/worldfirst-1.png) Spotlight ---------- [See More ](https://worldef.com/news) [![The Store Is Not Dead. It Just Has a New Job](https://worldef.com/wp-content/uploads/2026/08/Store_Online.jpg)](https://worldef.com/2026/08/25/store-is-nor-dead-just-transformed/)[### The Store Is Not Dead. It Just Has a New Job](https://worldef.com/2026/08/25/store-is-nor-dead-just-transformed/) [![UAE Russia Trade Agreement Takes Effect, Boosting Services and Investment](https://worldef.com/wp-content/uploads/2026/08/UAE-Russia-trade-agreement-.jpg)](https://worldef.com/2026/08/25/uae-russia-trade-agreement-takes-effect/)[### UAE Russia Trade Agreement Takes Effect, Boosting Services and Investment](https://worldef.com/2026/08/25/uae-russia-trade-agreement-takes-effect/) Latest News & Analysis --------------------------- [See More ](/news/) [OPINION### The Store Is Not Dead. It Just Has a New Job For more than a decade, retail has been framed as a simple competition, physical stores versus E-commerce. One side was supposed to win. The other was supposed to disappear. I... Burak Yalım•4 hours ago](https://worldef.com/2026/08/25/store-is-nor-dead-just-transformed/)[E-COMMERCE### UAE Russia Trade Agreement Takes Effect, Boosting Services and Investment The UAE Russia trade agreement, the new framework lowers market-entry barriers and strengthens investment protections across fintech, healthcare, logistics and professional services. The UAE Russia trade agreement on services and... Editor•5 hours ago](https://worldef.com/2026/08/25/uae-russia-trade-agreement-takes-effect/)[E-COMMERCE### ASEAN Digital Economy Framework Agreement Could Reshape Regional E-commerce ASEAN Digital Economy Framework Agreement -DEFA- aims to harmonize digital trade, E-commerce, payments, data governance, cybersecurity, and AI rules across 11 Southeast Asian markets. ASEAN Digital Economy Framework Agreement could... Editor•1 day ago](https://worldef.com/2026/08/24/asean-digital-economy-framework-agreement/)[E-COMMERCE### Arab Digital Transformation Accelerates as AI Reshapes Regional Economy Arab League officials and digital economy leaders discussed AI preparedness, cross-border digital integration and investment initiatives aimed at turning technology adoption into measurable economic growth. Arab digital transformation is entering... Editor•2 days ago](https://worldef.com/2026/08/23/arab-digital-transformation-accelerates-ai/)[RETAIL### Authentic Brands Group Expands E-commerce Partnership Across Europe Authentic Brands Group is extending its partnership with Luzern eCommerce beyond Reebok, giving more brands access to Amazon, Zalando, ASOS, TikTok Shop, and other European marketplaces. Authentic Brands Group E-commerce... Editor•3 days ago](https://worldef.com/2026/08/22/authentic-brands-group-expands-e-commerce/) Connecting the Global E-Commerce & Retail Community ------------------------------------------------------- 50K+ Annual Participants 80+ Countries Represented 1500+ Exhibitors 500+ Expert Speakers Host WORLDEF at Your City ------------------------- WORLDEF's Host Partner Model enables local hosts to bring WORLDEF to their own cities. [Host WORLDEF in Your City](/become-partner/)Newsletters ----------- Subscribe for the industry's biggest e-commerce news #### WORLDEF Weekly Digest Every week, you can get the best of WORLDEF's coverage on e-commerce trends and insights. #### AI & Technology Update Stay informed about the latest developments in AI, machine learning, and retail technology. #### Event Newsletter Get exclusive updates about upcoming WORLDEF events, early bird offers, and speaker announcements.