Eda Sevaioğlu Tan

Eda Sevaioğlu Tan is the founder of DigiMar Consultancy, a senior executive and academic with more than 25 years of experience in FMCG, retail, sales, and marketing. She is recognized as one of Turkey’s leading experts in digital marketing, e-commerce strategies, and omnichannel management.

Education
Undergraduate Education: She graduated from the Faculty of Engineering at Middle East Technical University (METU).
Postgraduate Education: She completed her higher education and academic development at Duke University.

Professional Career
Eda Sevaioğlu Tan spent 18 years of her professional career holding senior roles at global corporations:

Global Companies: She managed global teams in marketing, sales, and retail marketing at Unilever, Procter & Gamble (P&G), and Pfizer.
Brands Managed: She served as Marketing Director for billion-dollar brands such as Dove, Elidor, Clear, Rexona, Axe, Signal, Fairy, and Ace.
International Experience: She worked actively for more than five years in markets including China, Singapore, India, Russia, and the Middle East.
E-Commerce and CMO Roles: She served as E-Commerce Director at FLO, one of Turkey’s largest retailers, and worked as CMO (Chief Marketing Officer) and Strategic Business Development Director in automotive companies within Anadolu Group.
Entrepreneurship: She founded her own e-commerce startup, grew it for five years, and successfully exited the company.
Consulting: She currently provides digital transformation and e-commerce consultancy to brands through DigiMar Consultancy, which she founded.

Academic and Social Responsibility Activities
Alongside her corporate career, she contributes significantly to academia, civil society, and sports organizations:

Academia: She teaches “AD 460 E-Commerce and Digital Marketing” at Boğaziçi University and is also an instructor at BMI Business School.
Civil Society: She serves as the Chair of the Board of Make-A-Wish Turkey (Bir Dilek Tut Derneği), which fulfills the wishes of children battling life-threatening illnesses.
Sports: She is a Board Member of the Turkish Tennis Federation (TTF), supporting the development of tennis in Turkey.