Kubilay Gençkan

Kubilay Gençkan is a Turkish executive and businessman specializing in financial technologies (FinTech), cross-border e-commerce (e-export), and international business development. Throughout his career, he has held senior responsibilities in global B2B trade platforms and international payment systems, leading the digitalization of SMEs and their expansion into global markets. He currently serves as the Country Manager of WorldFirst, a financial technology company under Ant International, in Turkey.

Education
He began his education at Boğaziçi University, one of Turkey’s most prestigious institutions, where he completed his undergraduate studies in International Trade. From his university years onward, he focused on global trade, logistics, and financial markets.

Professional Career and Achievements
E-Commerce and B2B Period (Alibaba.com): After graduation, Gençkan entered the digital commerce ecosystem and worked for over three years at Alibaba.com, one of the world’s largest B2B platforms, as Business Development Manager for Turkey and Emerging Countries. During this time, he led strategic projects aimed at increasing the export capacity of Turkish manufacturers and SMEs, enabling their integration into global supply chains.

FinTech and Country Management (WorldFirst): Combining his experience in digital trade and operations with the financial sector, Gençkan was appointed Country Manager of WorldFirst, a global payments solutions company, in November 2024. In his current role, he manages strategies that optimize international money transfers, multi-currency account management, and cross-border financial operations for Turkish exporters and sellers on Amazon and other global marketplaces.

Industry Contributions and Vision
In addition to his executive career, Kubilay Gençkan actively contributes to the growth of the e-commerce and e-export ecosystem. He continues to shape the industry as a speaker, panelist, and mentor at prestigious events such as the Amazon Mastermind Summit, focusing on global marketplace strategies, FinTech innovations, and digital transformation.