Marcos Pueyrredon

Marcos Pueyrredon is coFounder of VTEX (NYSE: VTEX), President of the eCommerce Institute, and President of the GlobalCommerce Foundation. A recognized leader in digital commerce across Ibero-America, he has more than 25 years of experience driving the evolution of eCommerce toward unified commerce, physical-digital integration, and the strategic adoption of artificial intelligence applied to business.

He is a professor in the MBA program at the University of Buenos Aires (UBA) and Director of UBA’s Master’s Program in Strategic Management of Digital Marketing, Business, and Artificial Intelligence. He previously served as President of the Argentine Chamber of Electronic Commerce (CACE), where he currently holds the role of Honorary President. He also serves on the LAC Board of the Entrepreneurs’ Organization (EO), one of the world’s most recognized global networks for entrepreneurs.

He is the author and curator of Genesis of a Digital Future, a collection of 25 “living books” documenting the history, evolution, and future of the digital ecosystem in Ibero-America, and produces strategic content through Digital Commerce Capsule. Marcos is frequently invited to speak, moderate, and serve as a guest professor at leading events, executive programs, postgraduate programs, and master’s degree programs at both national and international levels.