Fatih Atalay

Fatih Atalay was born in 1990 into a family rooted in the textile industry, and from his earliest years he had the opportunity to observe and experience every stage of the family business firsthand. Growing up with the knowledge and expertise of the family enterprise—whose foundations were laid in 1996—he developed a strong foundation in the children’s apparel and textile sector.

Seeking to complement his industry experience with formal education, he studied at Berkeley College in the United States, graduating in 2013 with a Bachelor of Business Administration (BBA) degree. He carried the international perspective gained during his studies into his professional life, combining it with the sector expertise inherited from his family.

In 2015, together with his wife, Atalay founded Lilax Dış Ticaret A.Ş. Since its establishment, he has led the company’s growth strategies, product development processes, operations management, and corporate development initiatives. Throughout this period, he has played a key role in establishing the brand as a strong, reliable, and sustainable presence in the children’s apparel sector.

Today, he continues his work as the founder and owner of Lilax Dış Ticaret A.Ş., while also serving as a managing partner of Lilax USA LLC and Lilax Limited. He manages international trade, business development, and strategic growth processes, and has spearheaded the expansion of the company’s operations across global e-commerce platforms—most notably Amazon.

With extensive experience in textile manufacturing, brand management, international trade, and e-commerce, Fatih Atalay combines his family’s sectoral heritage with a modern approach to business management, guiding the development of his companies in both local and global markets. With a focus on continuous improvement, innovation, and sustainable growth, he continues to create value in strategic planning, team management, and corporate transformation.