Gökçe Üzümcü

Gökçe Üzümcü is a senior industry leader and digital transformation expert serving as the Omnichannel Retail and Technology Sector Lead at Google Türkiye, where she leads strategic retail innovation and platform partnership initiatives across the Emerging Markets region.

Uzumcu began her career in management consulting, where she led multidisciplinary consulting teams delivering large-scale transformation programs across the consumer products, fast-moving consumer goods (FMCG), and platform business verticals. Her work focused on bringing together commercial strategy and emerging technology to support operational scalability and customer-centric innovation.

After joining Google Türkiye as a senior industry leader, Gökçe later moved into another role at Amazon EU, based in Luxembourg, managing product marketing across EMEA, and currently leads the omnichannel retail and technology team for emerging markets at Google Türkiye. In both roles, she has played a significant part in guiding leading brands through their digital commerce journeys. Her thought leadership and research contributions include digital trend analyses and campaign effectiveness insights published by Think with Google.

Her professional focus areas have included fostering inclusive digital ecosystems, encouraging retail entrepreneurship, and supporting scalable product design. She is also a regular speaker at innovation summits and retail technology forums, where she shares her expertise on international go-to-market strategy, platform growth, and data-driven transformation.

A strong advocate for empowering emerging professionals, Gökçe has mentored early-career technology specialists, particularly those beginning careers in digital product management and platform operations roles. Her coaching style reflects her commitment to long-term scalability, operational clarity, and social impact through technology.

Gökçe works across Emerging Markets and EMEA and maintains close ties with the innovation ecosystems of both regions. She is recognized as one of the early voices of retail-technology transformation in Türkiye and continues to collaborate on cross-border projects that build commercial and cultural bridges across markets.