Overview:The MENA region is undergoing a significant transformation in B2B commerce, driven by technological advancements and evolving consumer behaviours. This fireside chat will delve into the key trends shaping the future of B2B e-commerce in MENA, including the rise of digital marketplaces and the increasing adoption of mobile commerce. We will also discuss the challenges faced by businesses in the region, such as payment and logistics complexities, the need for localised solutions, and the difficulties brands face in bringing their products to market due to the region’s complex landscape. Additionally, we will explore the immense opportunities that lie ahead, including the potential for cross-border trade and strategies for successfully navigating the MENA B2B market.