The agreement was signed during the UAE-Türkiye Joint Business Council Forum held in Istanbul, where senior business leaders and government representatives from both countries gathered to strengthen bilateral trade, investment, and private-sector cooperation.

The partnership aims to support Trendyol’s regional expansion strategy by leveraging KEZAD’s integrated logistics and industrial ecosystem. Through the proposed collaboration, the companies plan to evaluate opportunities that would enhance supply chain efficiency, accelerate regional distribution capabilities, and improve market access across the Middle East and surrounding markets.

Trendyol currently serves more than 40 million customers and works with approximately 250,000 sellers across its e-commerce ecosystem, offering over 40 million products on its platform. The company has rapidly expanded its international footprint in recent years, positioning itself as one of the most influential technology and e-commerce companies in the region.

UAE-Türkiye Trade Relations Continue to Strengthen Under CEPA

The signing reflects the growing economic relationship between the UAE and Türkiye following the implementation of the Comprehensive Economic Partnership Agreement (CEPA), which continues to accelerate bilateral trade and investment flows between the two countries.

During the forum, Abdullah Al Hameli, CEO of Economic Cities and Free Zone and Co-Chair of the UAE–Türkiye Joint Business Council, highlighted the significance of the agreement and emphasized the increasing strength of UAE–Türkiye economic ties.

According to officials, the UAE’s non-oil foreign trade with Türkiye exceeded $45.2 billion in 2025, underlining the rapid growth of commercial cooperation between the two markets.

The UAE delegation participating in the forum was led by H.E. Dr. Thani Al Zeyoudi, UAE Minister of State for Foreign Trade, and included more than 65 business leaders and representatives from Emirati companies.

KEZAD Group stated that the partnership reinforces Abu Dhabi’s role as a strategic logistics and trade gateway for international companies seeking faster regional market access, resilient supply chains, and integrated distribution infrastructure.

As regional e-commerce and cross-border trade continue to expand, collaborations between major logistics operators and digital commerce platforms are expected to play an increasingly important role in shaping the future of the Middle East’s supply chain ecosystem.

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