Tuğba Şölen Özer serves as the E-Commerce Director at Elle Shoes. In this role, she is responsible for crucial tasks including updating Elle Shoes’ online sales data, managing the e-commerce platform, and coordinating digital marketing activities. Özer has played a significant role in ensuring the successful management of the brand’s e-commerce operations, increasing online sales, enhancing customer experience, and contributing to the brand's digital visibility.

With deep expertise and experience in e-commerce, digital marketing, customer relationship management (CRM), and data analysis, Özer plays a critical role in Elle Shoes’ digital transformation process. Her responsibilities include planning online marketing and advertising campaigns, managing social media, and continuously developing SEO, SEM solutions, and the e-commerce platform.

Under Tuğba Şölen Özer’s leadership, Elle Shoes aims to provide a continuous, seamless, and integrated shopping experience, striving for sustainable growth and a competitive advantage in e-commerce. Özer and her team’s efforts ensure Elle Shoes’ prominence in digital marketing and e-commerce.