Şebnem Akarsu is the Fashion Category Manager at Boyner. In this role, she is responsible for key tasks such as developing the fashion category, product management, and coordinating sales and marketing. With her extensive knowledge and experience in the fashion industry, Akarsu enhances the brand's fashion products and product range, offering solutions tailored to customer needs by closely following trends. Under Şebnem Akarsu’s leadership, the Boyner fashion category has strengthened its market flexibility, expanded its customer base, and increased sales volume. Her deep expertise in fashion and retail sectors contributes significantly to the brand's richness in areas ranging from product strategy to marketing simplicity. Akarsu’s efforts in curating the fashion range ensure that Boyner adapts to both local and international fashion trends, providing a diverse selection that enriches the shopping experience. The work of Şebnem Akarsu and her team supports Boyner in strengthening its position as a leading fashion brand and advancing innovations in the industry.