Serden Turnalı is an entrepreneur born in Ankara, raised in Çanakkale, and educated in Istanbul. After spending many years in the engineering field, he decided to pursue his passion and enter the e-commerce sector. He embarked on his entrepreneurial journey nine years ago by founding Dermokozmetika. By providing an online platform for changes in the beauty and cosmetics industry, Turnalı has played a significant role in the sector. Further advancing his success, he founded Elog, a company specializing in e-commerce logistics, thereby expanding his industry footprint. Known for his deep passion for his work, Serden Turnalı is recognized as a dedicated entrepreneur committed to providing high-quality service and guiding industry innovations. By closely following industry developments, he aims to offer the best service to his customers and continuously implements various innovations and improvements. Under Turnalı’s leadership, Dermokozmetika and Elog have become pioneering brands in the sector, known for their reliable and innovative services. Serden Turnalı’s entrepreneurial journey, marked by his passion, innovative approach, and commitment to quality, has made a significant impact in the e-commerce and logistics fields. His success story serves as an inspiration to young entrepreneurs and highlights the importance of quality and innovative services in the e-commerce sector.