Sedat Fırat is a highly skilled executive with a deep passion for digitalization in the retail sector and e-commerce. He works on global projects and companies across various industries, including fashion, finance, technology, and commerce. Throughout his career, he has worked on a range of digital platforms, including e-commerce, web applications, intranet/extranet systems, support systems, and corporate websites.

His professional experience spans a wide array of sectors, successfully managing digital transformation projects in these areas. Sedat Fırat has a profound expertise in digital technology capabilities and power. By continuously monitoring emerging trends in the digital world, he has played a critical role in adapting to this new era.

During his tenure at Groupe Rocher, he has been instrumental in shaping the company’s digital strategies and developing digital transformation processes. Sedat Fırat focuses on executing business processes through digitalization, aiming to enrich customer experiences and stand out in market competition.

Dynamic and constantly evolving through digital solutions, Sedat Fırat’s projects, advanced solutions, and technological advancements have significantly contributed to strengthening their positions in the scientific market. Emphasis is placed on maintaining and supporting the expansion of team efforts and continuous learning in this process.

Sedat Fırat continues to be at the forefront of industry changes and trends by integrating innovations into the business landscape.