Murat Erdoğan serves as the E-Commerce and Digital Marketing Manager at İlvi, where he effectively utilizes a wide range of digital marketing and technology tools to enhance the brand's online presence and sales. Erdoğan’s marketing strategies under his management include SEO, SEM, Google Ads, Meta ads, Criteo, email marketing, recommendation systems, affiliate marketing, IYS-KVKK-GDPR compliance, outdoor advertising, radio, and PR activities.

Erdoğan uses tools such as Google Analytics/GA4, Google Tag Manager, Data Studio, PowerBI, Search Console, Ahrefs, and Semrush to measure and optimize the success of digital marketing campaigns. He also possesses knowledge of programming languages and technologies such as HTML/CSS, WordPress, PHP, and MySQL, enabling him to effectively manage and optimize websites.

With experience in system management using e-commerce platforms like Nebim, Ticimax, Tsoft, and Shopify, Erdoğan efficiently manages İlvi’s e-commerce operations and successfully guides digital transformation processes.

Under Murat Erdoğan's leadership, İlvi is achieving a strong position online through digital marketing and e-commerce strategies, expanding the brand's visibility and customer base. Erdoğan and his team’s efforts enable İlvi to offer innovative solutions in digital marketing and achieve sustainable growth in the e-commerce sector.