Eda Çakır serves as the Digital Marketing and E-Commerce Manager at LG Turkey, bringing deep expertise in digital marketing and e-commerce to her role. She won an award for her work on the "RETAIL API INTEGRATION LGETK BEST PRACTICE" project for LG ELECTRONICS, managing all installation phases of e-commerce components in collaboration with Korea as the Online Business Solutions Leader (OBS Leader) in Turkey.

Çakır oversees both the online (ATL) and offline (BTL) marketing departments of the company, implementing relevant keywords and SEO and SEM strategies to enhance product availability and visibility in search engines. She has experience in B2C and B2B marketing, focusing on customer segmentation and ensuring optimized deliveries and schedules through collaboration with the logistics team.

Managing the marketing budget, Çakır has maintained optimal inventory levels through product availability, stock sales, and overall sales management. She possesses strong experience with Adobe Analytics and Google Analytics (GMP) and is well-versed in Salesforce, ERP, and CMS panel rankings. By collecting customer feedback, reviews, and suggestions, she has enhanced product diversity and overall shopping experience.

Çakır has experience in designing, building, and showcasing new e-commerce models, such as third-party marketplace implementations and new omnichannel tests based on existing programs. She is knowledgeable in backend systems that support logs, payment methods, and post-sale contact points, utilizing tools like Jira and Confluence.

With expertise in Magento and Amazon Vendor operations, personalization tools, and content management systems, Çakır successfully directed the design of the LG Electronics Turkey e-commerce website ‘lg.com/tr’ and a new corporate website in collaboration with 10 countries after a two-year preparation period ending on December 5, 2023.

Demonstrating high targets and a performance-oriented approach in B2B and B2C e-commerce, Çakır manages multiple operations while adhering closely to brand identity and values within tight timelines. Proficient in tools such as CMS, PIM, WMS, ERP, CRM, MAGENTO, and WOOCOMMERCE, she is a strong e-commerce customer relationship manager.