Didem Bodur leads the E-Commerce division at Eczacıbaşı Consumer Products, showcasing deep expertise in digital marketing and online sales strategies. Recognized for her pioneering efforts in developing the e-commerce ecosystem, Bodur has made significant contributions to the growth of the company's online sales channels and its digital transformation.

By offering innovative solutions that enrich customer experience, she has strengthened Eczacıbaşı Consumer Products’ online presence and focused on optimizing e-commerce operations. With expertise in areas such as SEO, social media management, data analysis, and customer relationship management, she effectively leverages these skills to help the company achieve its online sales targets.

Additionally, Bodur has worked on multichannel sales strategies and customer segmentation, enabling Eczacıbaşı Consumer Products to provide personalized shopping experiences on its e-commerce platforms. Under her leadership, the Eczacıbaşı Consumer Products e-commerce team is motivated to continuously improve and innovate by carefully evaluating customer feedback.

With her successful performance in e-commerce and digital marketing, Bodur has become a key figure in enhancing Eczacıbaşı Consumer Products’ competitive edge in the digital space and distinguishing the brand in the industry.