Çağanur Atay Uçtu is a leading marketing and communication expert in the era of digital transformation, with over 18 years of significant experience. She has managed the development of customer-focused, holistic marketing and communication structures to their fullest extent. Her expertise spans various fields, including Marketing, Brand Marketing, Corporate Branding, Strategic Communication Planning & Management, Market Research & Competitive Analysis, Media Planning and Buying, Digital Performance Marketing, Programmatic Marketing, Social Media Management, Content Management, Corporate Communication, Public Relations, Internal Communication, Customer Experience, Call Center Management, CRM, Visual Merchandising, and POS Marketing.

As the Marketing and Communication Director at MediaMarkt BENELUX, Atay Uçtu has played a critical role in the development of organized marketing and communication technologies. She emphasizes software and customer experience in her field, significantly enhancing the brand's recognition and influence in the region.

Under Çağanur Atay Uçtu’s leadership, MediaMarkt BENELUX has set new standards in marketing and communication by offering a unique shopping experience. With her extensive knowledge and experience in the industry, she is a pioneer in demonstrating how brands can succeed in the digital age.