Cihat Kültür serves as the E-Commerce Strategy Planning and Implementation Director at Adidas, covering the MENA, India, Turkey, South Africa, and Istanbul regions. With extensive experience in the retail sector, Kültür is a strong professional in e-commerce, omnichannel, digital marketing, business strategy, market development, and management.

At the core of Kültür’s role is the reshaping of e-commerce strategies within Adidas, facilitating significant growth and efficiency in the brand’s online sales and marketing systems. By adopting an omnichannel solution, he has ensured a seamless shopping experience between online and physical stores, strengthening the brand’s market positioning through digital marketing and business options.

Cihat Kültür plays a critical role in planning and financing Adidas’ e-commerce and digital marketing systems, optimizing the brand’s development in MENA, India, Turkey, South Africa, and Istanbul while enhancing market competitiveness. His extensive knowledge and experience in the industry support Adidas in its digital transformation journey.