David Quaife is an accomplished eCommerce leader with 17 years of experience across multi-
channel retail and digital marketplaces. Currently the Managing Director for MENA at Pattern,
he leverages his expertise in global eCommerce, having worked in the UK, Middle East, and
Russia. David has a proven track record of driving exponential growth, enhancing customer
journeys, and improving ROI through strategic eCommerce initiatives. His leadership spans
several industries, including fashion, sporting goods, health and consumer electronics.
Previously, David held senior roles at Amazon, Landmark Group and Alshaya, where he led
digital transformation, P&L management, and market expansion efforts. He will share his
insights on marketplaces and eCommerce strategies at the upcoming forum.