Krystel Abi-Assi is the CEO and Founder of Amazon Sellers Society and Sellers Society, dedicated to empowering entrepreneurs and businesses in the global eCommerce space. As a brand ambassador for Payoneer in the GCC region, she is passionate about helping retail brands, SMEs, and entrepreneurs expand their reach by selling online, particularly on international marketplaces like Amazon. With a deep understanding of eCommerce trends and market shifts, Krystel has been focused on helping businesses leverage the vast opportunities within the digital marketplace since 2016. Her expertise lies in guiding companies to scale successfully in the evolving online retail landscape.