Milcho Vasilkoff is an Amazon Europe Expert and the strategic lead at S4AMZ LTD, a consultancy specializing in online sales and account management for marketplaces like Amazon, Cdiscount, and Emag. With a background in International Relations, Business Management, and Marketing from leading Bulgarian institutions, Milcho has over five years of expertise in Amazon product listing optimization, PPC advertising, catalog management, and ranking improvement. He is known for his advanced skills in keyword analysis, competitor research, and ads strategy, helping sellers increase their rankings and profits. Milcho’s goal is to support startups in navigating the complexities of Amazon to drive growth and success.