Alaa Kara Ali, Founder and CEO of METRO BRAZIL, boasts over 20 years of business experience across the Middle East and Brazil. He launched METRO BRAZIL in 2017, targeting Middle Eastern markets and identifying a gap in the fashion shapewear market. By 2021, he had opened the headquarters and fulfillment center in Dubai CommerCity. With a strong grasp of market dynamics and strategic planning, Alaa has transformed the cross-border e-commerce landscape. Currently, METRO BRAZIL is the largest GCC e-commerce player in this niche.