Yağmur Şimşek is an independent SEO and content strategist, the founder of Search 'n Stuff Networking Project, and the co-founder of Global Cyber Security Network and Global Fintech Market. With over a decade of experience in SEO, she specialises in developing content strategies and fostering organic growth for both B2B and B2C clients. Previously serving as the SEO Manager for Philip Morris International's UK market and SEO Strategist for Re:signal Agency, as well as other digital marketing agencies, Yagmur’s expertise extends both in-house and consultancy roles. Yagmur is a seasoned speaker, having shared her insights at renowned industry events such as BrightonSEO, International Search Summit Barcelona, Women in Tech SEO Festival, SEO Vibes, and Search ‘n Stuff events.