Başak Çokkeskin serves as the Digital Marketing and Marketplace Director at Hopi. In this role, she oversees a wide range of areas including digital marketing, advertising management, e-commerce, project management, business development, consulting, marketing, strategy management, financial analysis and reporting, as well as export. Her contributions are crucial to Hopi's digital transformation and growth strategies.

Under Çokkeskin's leadership, Hopi has developed advanced and effective strategies in digital marketing and e-commerce, enhancing the brand’s online presence and customer engagement. With extensive experience in advertising and project management, she has successfully increased Hopi’s marketing operations, brand awareness, and customer loyalty.

Additionally, her expertise in business development and consulting has aided Hopi in evaluating new business opportunities and improving market performance through critical analyses. Her specialization in marketing and strategy management has been a significant factor in the brand's ability to sustain long-term growth.

Her knowledge in financial analysis and reporting is essential for maintaining Hopi’s financial security and ensuring accurate classification in decision-making processes. This expertise also enables Hopi to operate effectively in international markets and expand into new ones.

Başak Çokkeskin’s efforts at Hopi have facilitated the brand’s achievement of a leading presence in digital marketing and sustainable growth within the e-commerce platform. The endeavors of her and her team have significantly contributed to the increased growth during Hopi's digital transformation journey.