Betül Ellidokuzoğlu has been serving as the E-Commerce Manager for FMCG (Fast-Moving Consumer Goods) Food at Migros since 2011, during which she has taken on various roles in the e-commerce sector. She possesses professional expertise in guiding a startup through the entire e-commerce process. Her areas of specialization include brand development, website creation, integration with IT, logistics, and finance departments, establishing teams for operations and management, developing digital marketing strategies, analyzing marketing performance metrics, providing post-sales CRM solutions, and accelerating growth.

With a keen attention to detail and a focus on effectively solving problems, Ellidokuzoğlu combines her passion for self-improvement with her professional endeavors. In this role, she has significantly contributed to the e-commerce growth of Migros FMCG Food. Her continuity and efforts have led the Migros e-commerce platform to achieve important successes in providing excellent solutions, increasing market penetration, and expanding the customer base.