Çiğdem Yılmaz serves as the E-Commerce and Digital Marketing Sales Manager for the Hemington & Knitss brands within Nova Fashion Group, responsible for retail and wholesale sales. With 17 years of professional experience and 9 years in managerial roles, her background includes positions such as International Sales Consultant, Franchise Sales Manager, International Franchise and Wholesale Sales Manager, E-Commerce Manager, and finally, E-Commerce and Digital Marketing and Retail Sales Manager. This diverse experience has equipped her with significant skills in team development, delivering sales budgets, and achieving revenue performance.

Yılmaz holds a bachelor’s degree in Business Management from Istanbul University and is recognized as a strong sales professional.

Her areas of expertise include E-Commerce Management, Digital Marketing Management, Digital Marketing Team Leadership, Google Analytics (UA, GA4), Google Ads, Search Engine Optimization (SEO), Customer Relationship Management (CRM), Marketplace Management, Time Management, Retail Sales Management, Global Outdoor Brand Sales Management, Sportswear Retail Sales Management, Footwear Sales Management, Apparel Sales Management, Operations Process Management, Team Management, Project Management, Dealer Management, and Negotiation.

During her tenure at Nova Fashion Group, Çiğdem Yılmaz has successfully managed the e-commerce and digital marketing strategies for the Hemington & Knitss brands, achieving significant successes in both retail and wholesale sales channels. These achievements are directly attributable to Yılmaz's deep industry knowledge and leadership capabilities.