LEADER

Gülce Şeneren

FENERBAHÇE SK | Digital Transformation Director

Gülce Şeneren began her career as an intern at Hürriyet, marking her entry into the media sector. She gained extensive experience in marketing and business development at Eren Perakende. During her tenure as E-Business Development Manager, she played a key role in developing e-commerce initiatives. Later, she was promoted to Director of the E-Commerce and Digital Technology Department at Eren Perakende, where she significantly contributed to digital transformation projects.

Following her role at Eren Perakende, Gülce worked as the International E-Commerce Manager at Koton. She then joined Fenerbahçe SK as the Head of E-Commerce and Digital Channels and was also appointed as the Digital Transformation Director, leading the management of digital transformation projects.

Gülce Şeneren’s educational background includes studies in Global and International Relations at Bilkent University and Fashion/Textile Design at Istanbul Moda Akademisi. She also pursued further education in Global and International Relations at Binghamton University.

Gülce Şeneren’s career in e-commerce, digital marketing, and digital transformation processes has significantly contributed to the success of various brands and continues to drive her commitment to enhancing digital presence.

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