As the E-Commerce Director at Penti, Mehmet Türkel has been managing the brand’s global online operations for over two years. Leading a team of more than 30 people, Türkel brings over 19 years of experience in the internet and e-commerce markets, with a proven track record in driving digital transformation and growth for omnichannel retail businesses. By leveraging his core competencies in e-commerce performance marketing, category management, logistics, CRM, UI-UX strategy, and digital strategy, he creates compelling online experiences for Penti’s customers across various markets and channels. He also collaborates with internal and external stakeholders to identify and implement innovative solutions that enhance brand awareness, customer loyalty, and revenue. Additionally, Türkel serves as a jury member at the Ecom Leaders Club, where he shares insights and best practices with other e-commerce professionals.