Onur Özçelik currently serves as the Global E-Commerce D2C Director at BLANCO. With over 20 years of international and local experience, Özçelik is a results-oriented senior executive and strong leader known for building and scaling successful global digital/e-commerce operations across various sectors. He has achieved success in industries such as kitchen faucets and sinks, color cosmetics, power and hand tools, home appliances, and small domestic appliances. Özçelik has over 25 years of proven experience in e-commerce, digital marketing, digital transformation, and key account management (e.g., Amazon). He possesses deep expertise in digital platforms, including website management and development, SEO, e-CRM, user experience (UX), web content management, and e-commerce and web analytics. He excels in establishing and managing e-commerce, digital marketing, and digital transformation departments, demonstrating excellence in team leadership and management. Özçelik has proven his ability to adapt with agility to fast-paced, deadline-driven environments. Under Özçelik’s leadership, BLANCO’s e-commerce and digital marketing strategies have enhanced the brand’s competitive advantage in the global market and improved customer experience. As a key figure in the digital transformation journey, Özçelik is leading BLANCO towards sustainable growth and success in the digital realm.