Orkun Koç, with a Master’s degree in Business Administration and a Bachelor's degree in Management Information Systems, has been working in e-commerce management, development, and optimization for over four years as the E-Commerce Manager at BEEO and Beeandyou Propolis. At BEEO, he develops and implements e-commerce strategies for the brands within the company, managing customer experience and the sales funnel. He has also established and led teams specializing in E-commerce, Marketplace, User Experience Design, and Full Stack Development to create and optimize technology solutions, applications, and platforms. Koç utilizes various tools and methods to enhance customer loyalty, including CRO, UX optimization, web and email personalization, CRM, email marketing and automation, loyalty marketing, site commerce, SEO, retargeting, and recovery campaigns. As a result, he achieved a 120% increase in revenue, a 35% improvement in conversion rates, and a 40% rise in repeat purchase rates over the past year. Additionally, he expanded cross-border sales by 80% through the launch of new international stores and marketplaces. Koç aims to continue leveraging his expertise to create value and impact for BEEO and its clients while seeking new opportunities and challenges in the e-commerce industry.