Recep Murat Dağlı is currently serving as the E-Commerce Manager at A101, with deep expertise in e-commerce and marketing techniques. Throughout his career, he has achieved significant success in areas such as Adwords, Analytics, retargeting, affiliate marketing, SEO, and social media marketing. He also has extensive knowledge and experience in email marketing, customer segmentation, audience management, customer service, and CRM database management. Recep Murat Dağlı has an impressive track record in technical performance areas such as user software development, usability testing, wireframes, A/B testing, and project management. He has successfully implemented these technologies in various projects. One of the most important projects in his career is the "A101 Kapıda" initiative, which began in 2019. With this project, he expanded A101 Kapıda to over 500 stores across 81 cities, significantly enhancing the company's digital presence. This expansion process transformed A101.com.tr into a major commercial structure, increasing its revenue 4.5 times within two years. At DeFacto, Dağlı played a crucial role in the Google Analytics Premium setup and Analytics 360 integration for the website. He also contributed to omni-channel management improvements, taking on key roles in survival projects such as Click&Collect, Reserve&Collect, and Ship From Store. In DeFacto, he worked on CRM and customer segmentation, implementing customer segmentation using the RFM model and conducting customer analysis with CLTV & Cohort Analysis. He also collaborated closely with IT teams for the launch of Koton's website and Hybris updates, which were key projects. For Modanisa, Dağlı successfully managed all trade shows and third-party agencies, completing mobile design, trade show, and launch projects. In the Avansas GOLD project, he redesigned the website and led UX tests. Additionally, he made significant contributions to the establishment and management of the Customer Service Department at Avansas. Recep Murat Dağlı’s career is filled with comprehensive knowledge and experience in e-commerce and digital marketing. His expertise in project management and detailed execution reflects his constant drive for improvement.