Şahin Uzun serves as the Head of E-Commerce at Reckitt. In this role, he plays a critical leadership role in the development and implementation of Reckitt’s global e-commerce strategies. Uzun has deep expertise and experience in managing the brand’s online sales channels, optimizing digital marketing and customer relationship strategies, and enhancing the efficiency of e-commerce operations. Under Şahin Uzun’s leadership, Reckitt’s e-commerce activities have achieved significant successes in increasing online sales, improving customer experience, and strengthening the brand’s digital presence. His knowledge in e-commerce, digital marketing, data analysis, and customer relationship management (CRM) has been crucial to Reckitt’s digital transformation process. Uzun is also specialized in strategic planning and market research, which help Reckitt offer innovative solutions in e-commerce and gain a competitive advantage in the market. The efforts of Şahin Uzun and his team contribute to ensuring sustainable growth in Reckitt’s e-commerce and digital marketing strategies, positioning the brand as a standout player in the industry.