Tuğba Öztürk Demir has served as the E-Commerce and Brand Manager at Keramika for 14 years. During this time, she has led various critical areas including the development and support of Keramika’s e-commerce integration, brand management, coordination of digital marketing policies, and management of online sales channels. Öztürk Demir’s experience has focused on helping Keramika achieve a strong position in the online market, enhancing customer experience, and operating effectively in the digital space. With deep knowledge in e-commerce, digital marketing, customer relationship management (CRM), and brand management, she has played a significant role in Keramika’s digital transformation process. Her responsibilities also encompass services such as social media marketing, SEO and SEM protocols, content marketing, and the continuous development of the e-commerce platform. Over the 14 years, Keramika has seen increased brand awareness and significant contributions to its e-commerce operations. At the heart of Tuğba Öztürk Demir’s work is the goal of providing a seamless and integrated shopping experience for Keramika, aiming for sustainable growth and competitive advantage in e-commerce and digital marketing. The efforts of Öztürk Demir and her team contribute to highlighting Keramika’s performance and positioning it as a preferred brand.