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REMAINING DAYS :

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2024 LIVE AGENDA

FUTURE
COMMERCE
STAGE

This stage will spotlight the future of commerce. With a focus on AI, digital marketing, investment trends, e-commerce strategies, marketplaces, logistics, and payment systems, we’ll delve into innovative solutions shaping the industry. Visionary thought leaders come together here to redefine the future of trade

Insights on the Future Commerce Stage:

1.⁠ ⁠Future of E-Commerce

2.⁠ ⁠Future of Digital Marketing

3.⁠ ⁠Future of Digital Economy

4.⁠ ⁠Future of Logistics

5.⁠ ⁠Future of Payment Services

6.⁠ ⁠Future of AI

09:00 – 09:05

Welcome by Master of Ceremony

Moderator

Flo Akinbiyi

Master of Ceremony

09:05 – 09:25

Fireside Chat:
Dubai CommerCity: A Paradigm Shift in the Free Zone Model

Overview:
Dubai CommerCity is redefining the free zone model by offering a fully integrated ecosystem for eCommerce businesses. With state-of-the-art infrastructure, seamless logistics, and strategic location, it enables businesses to scale globally. This session will explore how Dubai CommerCity is driving innovation and transforming the way companies operate within free zones.

Moderator

Flo Akinbiyi

Master of Ceremony

Speaker

Mitch Bittermann

Senior Vice President | Dubai CommerCity

09:25 – 09:55

PANEL:
Customs in the Digital Age: Streamlining Cross-Border Trade for a Global Marketplace

Overview:
As global trade becomes increasingly digital, customs processes must evolve to keep pace. Streamlining customs procedures can reduce delays, lower costs, and enhance efficiency in cross-border transactions. This session will explore how digital tools and innovations are transforming customs operations to facilitate smoother global commerce.

Moderator

Ersoy Erkazancı

Tv Presenter | ex BloombergHT

Speakers

Alaa Kara Ali

Founder & CEO | METRO BRAZIL

Abdulrahman Shahin

Senior Vice President – Property Mgt and Supply Chain | Dubai CommerCity

Deniz Okan Savaş

Head of Department of Exemptions and E-Commerce Customs Procedures I Republic of Türkiye Ministry of Trade

Fareeda Fadhil

Director of Customs Tariff and Origin Department | Dubai Customs

09:55 – 10:25

PANEL:
Retail 5.0: The Synthesis of Traditional and Digital Retail

Overview:
Retail 5.0 blends the best of traditional and digital retail, creating a seamless shopping experience that adapts to evolving consumer preferences. By integrating in-store experiences with online platforms, businesses can offer personalized and efficient services. This session will explore how Retail 5.0 is reshaping the future of shopping and driving innovation in the industry.

Moderator

Adriano Silva

Head of Global Sales for GCC region, supporting Africa, India and APAC | VTEX

Speakers

Vishal Kapil

CTO | Mair Group

Deepak Gala

Founder & CEO | Logixal Inc

Aurelien Cuellar

Director of Technology & Omnichannel | Chalhoub Group

10:25 – 10:40

COFFEE BREAK

10:40 – 11:10

PANEL:
AI and Ethical Commerce: Balancing Innovation with Privacy and Trust

Overview:
AI is driving innovation in commerce, but it also raises important questions around privacy, ethics, and trust. Striking the right balance between leveraging AI for growth and protecting consumer rights is crucial for long-term success. This session will explore how businesses can use AI responsibly while maintaining transparency and safeguarding customer trust.

Moderator

Ersoy Erkazancı

Tv Presenter | ex BloombergHT

Speakers

Ashwini Asokan​

CEO | Mad Street Den Inc.

Deepak Gautam

Technical Sales Executive, AI & Data, MEA | IBM Middle East & Africa

Ali Haidar

Head of Legal and External Affairs | Microsoft UAE

Erdem Biçer

Head of Department in Advertising Control Department | Republic of Türkiye Ministry of Trade

11:15 – 11:35

Fireside Chat:
The Future of Digital Payments: Driving Seamless Commerce Across Borders

Overview:
The future of digital payments is focused on enabling seamless transactions across borders, enhancing convenience, security, and speed. As global commerce expands, businesses need efficient, scalable payment solutions to meet diverse consumer needs. This session will explore emerging trends in digital payments and how they are shaping the future of cross-border commerce.

Moderator

Flo Akinbiyi

Master of Ceremony

Speaker

Mosam Gadia

SVP Payments | Noon Payments

11:40 – 12:10

PANEL:
Opportunities and Threats in the E-Commerce and Retail Sector in the Gulf Region

Overview:
The Gulf region presents significant opportunities for eCommerce and retail growth, driven by a young, tech-savvy population and increasing digital adoption. However, challenges such as market saturation, logistics, and regulatory hurdles also exist. This session will explore the opportunities and threats shaping the future of eCommerce and retail in the Gulf region.

Moderator

Cüneyt Erpolat

Co Founder & Board Member | Champs CX

Speakers

Balasubramaniam V

Head of Omnichannel | Landmark Group

Dharmendra Mehta

Managing Director MEA | Fynd

Li Long

General Manager – MEA Region | BytePlus

12:15 – 12:35

Fireside Chat:
Insights on the Global Market Trends and Cross-Border Growth

Overview:
Global market trends are shifting, with cross-border growth becoming a key driver of eCommerce success. As businesses expand internationally, understanding local market dynamics and consumer behavior is crucial. This session will explore the latest global trends and the strategies businesses can adopt to navigate the complexities of cross-border growth.

Moderator

Flo Akinbiyi

Master of Ceremony

Speaker

Enis Karslıoğlu

Chairman, CEO | Biggbrands

12:40 – 13:20

PANEL:
The Future of E-Commerce: Trends and Predictions for 2025

Overview:
As eCommerce continues to evolve, the future promises even more innovation and transformation. From advancements in AI and automation to shifts in consumer behavior, businesses must stay ahead of emerging trends. This session will explore key predictions for the eCommerce landscape in 2025 and how companies can prepare for the next wave of change.

Moderator

Michelle Kruger

CEO & Founder Charis Global Alliance

Speakers

Marina Khanayeva

CEO | Joom Group

Yasmina Hassan

Advertising GM, Turkey, Egypt and South Africa | Amazon Advertising

Enis Karslıoğlu

Chairman, CEO | Biggbrands

13:20 – 14:00

LUNCH BREAK

14:00 – 14:30

PANEL:
Global Supply Chain Solutions & Strategies in E-Commerce

Overview:
Global supply chains are crucial to the success of eCommerce, connecting businesses with consumers worldwide. With rising consumer expectations and logistics challenges, innovative solutions and strategies are essential to streamline operations. This session will explore the future of supply chain management in eCommerce, focusing on efficiency, sustainability, and global scalability.

Moderator

Flo Akinbiyi

Master of Ceremony

Speakers

Ramazan Altınay

Head of International Affairs, Business Development and Strategy | Aras Kargo

Thomas Kipp

Senior Advisor Transportation, Travel, Logistics | Roland Berger Middle East

Francois Coron

Managing Director of UAE | Hellmann Logistics

Nabeel Alkharabsheh

General Manager | Zajel Courier Services

14:35 – 14:55

Keynote:
Mastering High-Impact Ads: Facebook & TikTok Ad Creative Formats that Convert

Overview:
Mastering ad creative is key to driving conversions on platforms like Facebook and TikTok. By leveraging dynamic and engaging ad formats, businesses can effectively capture attention and boost ROI. This session will explore high-impact ad creative strategies and formats that resonate with audiences and drive successful campaigns on these popular social platforms.

Speaker

Chase Chappel

Founder | Chappell Digital Marketing

15:00 – 15:30

PANEL:
Optimizing Fulfillment and Logistics for the Next Generation of E-Commerce

Overview:
As eCommerce continues to grow, optimizing fulfillment and logistics is crucial to meet consumer expectations for speed and reliability. Innovative technologies and streamlined processes are transforming the logistics landscape, offering new opportunities for efficiency. This session will explore strategies for optimizing fulfillment and logistics to support the next generation of eCommerce.

Moderator

Flo Akinbiyi

Master of Ceremony

Speakers

Enes Yılmaz

CEO | Widect

Dr. Sohail Choudhry

CEO | Naqel Express Group CCO | Saudi Post Logistics

15:30 – 15:50

COFFEE BREAK

15:50 – 16:35

Startup Pitch Competition

16.35 – 16:40

Award Ceremony

Moderator

Flo Akinbiyi

Master of Ceremony

Speaker

H.E. Ms. Amna Lootah

Director General of Dubai Airport Free Zone (DAFZ), Member of the Executive Leadership team at Dubai Integrated Economic Zones Authority, and Board Member at DubaiCommerCity (DCC)

16:40 – 16:50

Day 2 Closing: Note of Thanks

Speaker

Ömer Nart

CEO | WORLDEF

16:50 – 17:00

WORLDEF DUBAI Wrap-Up!

CASE
STUDY
STAGE

Filled with real success stories, this stage will showcase cross-border e-commerce strategies and industry transformation examples. Discover the journeys of companies that have achieved success in the sector and get inspired.

Insights on the Case Study Stage:

1.⁠ ⁠Success Stories

2.⁠ ⁠Cross-border Growth Strategies

3.⁠ ⁠Digital Marketing Tricks

4.⁠ ⁠Growth Methods in E-Commerce

5.⁠ ⁠Examples of AI applications on E-Commerce

6.⁠ ⁠Omnichannel Strategies

10:00 – 10:30

PANEL:
Game-Changing Strategies to Accelerate Your E-Commerce Business

Overview: E-commerce growth requires innovative strategies that keep pace with rapidly changing consumer behaviors and technology. From enhancing customer experience to optimizing logistics, this panel will cover approaches that can propel your business forward. Learn about game-changing tactics that successful e-commerce companies are using to stay ahead.

Moderator

Farah Vahedna

Beauty E-Com Director

Speakers

Rebecca Griffiths

CEO & Founder | Primis CX

Kshitij Verma

Assistant Director | MBG Corporate Services

Mounir Khallouk

Principal Commerce Cloud Solution Engineer | Salesforce

Alejandro Ayestarán

Co-Founder | 3fin

10:30 – 11:00

PANEL:
New Players in the Future Trade World: E-Commerce Revolution and Reshaping B2B

Overview: The rise of e-commerce is transforming B2B markets, allowing businesses to connect globally and streamline transactions. Traditional business models are being reshaped as new digital platforms emerge. This panel will explore the key trends and players driving the e-commerce revolution in the B2B space

Moderator

Emre Karabağlı

International Sales Manager | WORLDEF

Speakers

Sezgin Şener

CEO | ToptanTR.com

Varun Gupta

Director | Nagarro

Urvashi Chaudhary

Staff Consultant | Nagarro

11:00 – 11:30

PANEL:
Opportunities to Leverage E-Commerce Growth in the MENA Region

Overview: The MENA region is experiencing rapid growth in e-commerce, driven by a young population and increasing internet penetration. Companies have the chance to tap into this booming market with the right strategies. This session will discuss the key opportunities and challenges for e-commerce in the MENA region.

Moderator

Umang Khan

Associate Partner | Supply Chain Talks

Speakers

Viswanath S

Partner | Stelore Retail

Nouman M Shahdai

CEO | Digixcommerce

11:40 – 12:00

Presentation:
E-Commerce Strategies for Halal-Certified Companies in the GCC

Overview:
The GCC region presents unique opportunities for halal-certified companies in eCommerce, where consumer demand for trusted, authentic products is high. Developing tailored strategies that align with cultural values and regulatory requirements is essential for success. This session will explore effective eCommerce strategies for halal-certified companies to expand their reach and grow in the GCC market.

Speaker

Tomás Guerrero

Director | Halal Trade & Marketing Centre

12:00 – 12:40

PANEL:
How AI is Transforming E-Commerce and Helping You Stay Ahead of the Game

Overview: AI is revolutionizing e-commerce by enhancing personalization, automating processes, and predicting customer needs. From chatbots to AI-powered recommendations, businesses that adopt AI can gain a competitive edge. Join this session to learn AI and explore how showcase the latest AI innovations in e-commerce and how to use them to your advantage.

Moderator

Muneer Al Wafaa

Founder & CEO | Al Wafaa Group

Speakers

Hisham Dakkak

Founder & CEO | ToolsWorld.AI

Harish Selvaraj

Vice President – Operations | Zealous Services

12:40 – 13:20

PANEL:
The Art of Selling Online: Tips and Tricks for Shopify Success

Overview:
Selling on Shopify offers vast potential, but success requires more than just setting up an online store. By mastering the platform’s features and implementing effective marketing strategies, businesses can boost sales and enhance customer experience. This session will share expert tips and tricks for driving success on Shopify and optimizing online sales.

Moderator

Farah Hashem

Partnerships Lead | what3words

Speakers

Selo Aksapli

CEO | DigiFist

Murat Kaya

Director of Growth Operations | Shopney Inc.

13:20 – 14:00

BREAK

14:00 – 14:30

PANEL:
Taking Shopify Store from Zero to 8 Figures in 90 Days

Overview:
Scaling a Shopify store from zero to eight figures in just 90 days is an ambitious goal, but with the right strategies, it’s achievable. This session will explore proven tactics in product selection, marketing, customer acquisition, and operations that can accelerate growth and drive substantial revenue in record time.

Speakers

Ahmad Samhan Aka China Big Boss

CO-Founder | Mutual Dropship

Giovanni Asshauer

CEO | GA

14:40 – 15:10

PANEL:
Marketplace Secrets: The Key to Victory Against Algorithms

Overview: Online marketplaces are governed by complex algorithms that determine product visibility and sales. Knowing how to work with these algorithms is key to thriving in highly competitive marketplaces. This panel will reveal strategies for optimizing your listings and boosting your success on marketplaces.

Moderator

Khaled Boudemagh

Senior Manager Strategic Partnerships | Checkout.com

Speakers

Omar Angri

CEO | MarginBusiness

Gaizka Perez

CEO | VMZN ELITE

Olu-Muyiwa Olufuwa

Head of Partnership – Middle East Turkey & Africa | ChannelEngine

Shivali Patel

Senior Brand Evangelist | Helium 10

15:20 – 16:00

PANEL:
Future of Cosmetic E-Commerce, Digitalization of Beauty|Health|Well-being

Overview:
The digitalization of the beauty, health, and well-being sectors is transforming how consumers shop for personal care products. With AI, AR, and personalized experiences, eCommerce is reshaping these industries to offer more tailored and accessible solutions. This session will explore the future of cosmetic eCommerce and how technology is driving innovation in beauty and wellness.

Moderator

Selçuk Köksal

Flavus.com & SKIN401 | Founder/CEO

Speakers

Leila Selmane

Co-Founder & CEO | BCOS

Farah Vahedna

Beauty E-Com Director

16:00 – 16:40

PANEL:
How to Optimize Storage and Cargo Costs in Cross-Border E-Commerce?

Overview:
Optimizing storage and cargo costs is critical for businesses involved in cross-border eCommerce, where logistics and shipping can significantly impact profitability. By implementing efficient inventory management, strategic warehousing, and cost-effective shipping solutions, companies can reduce expenses and enhance their global operations. This session will explore strategies to optimize storage and cargo costs for seamless cross-border eCommerce.

Moderator

Faruk Canseven

International Sales Manager | WORLDEF

Speakers

Dario La Torre

Regional Director GCC | LOCAD

Farah Hashem

Partnerships Lead | what3words

MASTERCLASS
STAGE

Presented by experts, this stage offers an in-depth look at various aspects of e-commerce. With practical tips and educational content, it’s designed to contribute to the growth of industry professionals through rich, instructive sessions.

⁠Insights on the Masterclass Stage:

1.⁠ ⁠Scaling Success on E-Commerce

2.⁠ ⁠Global Expansion Tactics

3.⁠ ⁠Tactics to be Successful E-commerce Sellers in Marketplaces

4.⁠ ⁠Effective Amazon PPC Strategies

5.⁠ ⁠Building Brand Loyalty on Amazon

9:30 – 10:00

Presentation:
Financing 101 for E-Commerce Sellers

Speaker

Deepak Sekar

Founder – eFunder

10:00 – 10:30

Presentation:
Taxation for E-commerce Businesses in the UAE

Speakers

Komal Grover

Partner | MBG

Vipin Ahuja

Partner & COO | MBG

10:30 – 11:00

Presentation:
Amazon Vendor Central: Managing your internal setup and building a cross-functional team

Speaker

Bruno Ferreira

Founder | BlueDot Ecommerce

11:00 – 11:30

Presentation:
How AI is shaping e-commerce

Speaker

Talal Asad

President + eCommerce Consultant | Brand Together

11:30 – 12:00

How To Sell On Tiktok to Scale Your Brand

Speaker

Rafay MH

The UpTik | CEO & Founder

12:00 – 12:30

Presentation:
Optimizing ACOS and ROAS in Amazon Ads: Balancing Ad Spend and Profitability

Speaker

Hristo Atanasov

CEO | AdFixer

12:30 – 13:00

Presentation:
Introduction to Global Sourcing: How to Find Reliable Suppliers Worldwide

Speaker

Yulia Blinova

Founder | Zignify Global Product Sourcing

13:00 – 13:30

To be determined…

Speakers

Dominic Sullivan

Senior M&A Advisor | Flippa

Sebastien Stanley-Jones

Global Enterprise M&A Advisor | Flippa

13:30 – 14:00

Presentation:
Beyond Amazon: Proven Digital Marketing Case Studies That Transform Customer Data into eCommerce Success

Speaker

Kayleigh Bendall

Director | eClimb Summit

14:00 – 14:30

To be determined…

Speaker

Jonathan Foltz

Co-Founder | The Collective

14:30 – 15:00

Presentation:
25 Hacks to $500 Million in Annual Revenue

Speaker

Ali Grey

E-Commerce Entrepreneur

15:00 – 15:30

Presentation:
Odoo – Start Small, Scale Global

Speaker

Mohammed Sakhariya

Head of Direct Sales | Odoo

15:30 – 16:00

Presentation:
The Top 5 E-commerce Hacks of 2025: Trends & Tools to Skyrocket Your Success

Speaker

Umer Hadeed Sultan

16:00 – 16:30

Presentation:
Expanding Cross-Border: Strategies for Seamless Entry into European Markets

Speaker

Milcho Vasilkoff

Amazon Europe Expert | S4AMZ LTD