Alastair Croker is the Chief Executive Officer (CEO) of Tradeling, MENA's largest B2B platform, based in Dubai, UAE. Under his leadership, Tradeling is known for delivering exceptional experiences to customers and vendors, while also nurturing top talent in the region. Prior to joining Tradeling, Alastair served as the Group Chief Commercial Officer (CCO) at Jumia, an African e-commerce giant that became the first African tech company to reach a $1 billion valuation and list on the NYSE in 2019. His extensive experience in e-commerce and digital transformation positions him as a leader in the global marketplace.