Aurelien Cuellar is the Director of Technology & Omnichannel at Chalhoub Group, the partner and creator of luxury experiences in the Middle East. He brings over 10 years of experience in consulting, technology and digital fields to his current role. He currently oversees and manages Tech and Digital teams, develops and implements IT strategies, and delivers innovative omnichannel solutions tailored to meet the Group’s business needs. He aims to bridge Joint Ventures strategies, particularly LVMH Group, and Chalhoub Group’s Technology & Omnichannel services.

Prior to joining Chalhoub Group in 2021, Aurelien worked as a consultant with a variety of clients across various industries and geographic locations, including companies such as IBM, Accenture and PwC. He developed a profound understanding of the challenges and opportunities that businesses face today, with a particular emphasis on the GCC region.

He holds a master’s degree in business consulting from Paris Dauphine University (France) from 2013, and he attended an executive program in leadership development from Harvard Business School (USA) in 2023.

Aurelien is highly motivated and results-oriented leader with a strong commitment to customer centricity. He is a strategic thinker with an ability to develop and implement innovative solutions.