Binoj Nair has been with Canon Middle East (CME) since May 2008, having joined as a Product Marketing Manager. He currently serves as B2C Business Unit Director, having assumed the role in July 2021 and brings over a decade of wealth of experience working across different job functions at CME. Since joining CME, Binoj has held multiple positions, including Senior Manager B2C, Marketing and Direct Sales (E-commerce), Head of Product Marketing (Imaging Business) and Sales Manager, achieving remarkable results in every department and accolades for his tremendous efforts and work ethic.

Binoj’s extensive experience and market-knowledge have been instrumental in his role as B2C Business Unit Director, focusing on evaluating go-to-market strategies with changing customer trends, ensuring maximum efficiency of distribution and service networks, organizational resource planning and streamlining operations to ensure maximum customer satisfaction. He has been at the helm of improving customer relationships, implementing cross-functional business collaborations and facilitating clear processes and procedures to create a cohesive and cooperative work culture for all.

Binoj is a B.Tech, Electrical and Electronics graduate from the University of Calicut, (India) and an MBA holder from XLRI Jamshedpur (India).