Dharmendra Mehta has over 25 years of experience in building and scaling retail, e- commerce and omni-channel businesses across the Middle East and Asia.

He has been responsible for building and scaling multi-million-dollar businesses in E-Commerce, Retail, Health Tech and Food Tech in the region. Dharmendra was previously CEO, GCC for Cure.fit where he oversaw the company’s internationalization charter across verticals of fitness, nutrition, mental wellbeing and primary health care. In previous stints, he has worked with India’s largest e-commerce company Flipkart as Director of Fashion, Chief of Staff and Director of Logistics and at Future Lifestyle Retail as Head of Store Operations and Head of Category for large format fashion stores Central and Brand Factory.

Dharmendra is based in Dubai, UAE and holds a Post Graduate Management Degree in International Business Administration from the University of Mumbai.