Ershad Ahmed is a results-driven leader with extensive expertise in business development, marketing strategy, sponsorship, and partnerships. Known for driving innovation, building strong client relationships, and motivating teams with an adaptable and excellence-focused approach, he has successfully led initiatives across prominent industries.

As Vice President for Loyalty, CRM, and Strategic Partnerships at GEMS Education, Ershad spearheads revenue-generating opportunities by leveraging the scale of GEMS schools and its partner network. He establishes strategic alliances with leading global brands, expands memberships for the GEMS Rewards Mobile Application, and creates bespoke experiences and events to boost brand engagement, app adoption, and member retention.

Previously, Ershad spent over a decade at EMAAR Hospitality Group, where he oversaw sponsorships and partnerships across The Address Hotels, Vida Hotels, Rove Hotels, and other hospitality and leisure brands. He secured collaborations with top-tier brands across sectors like automotive, finance, and luxury goods, generating incremental revenue and enhancing brand visibility.

With a strong track record in strategic planning and stakeholder engagement, Ershad continues to deliver innovative solutions that drive business growth and brand success.