Wael is the CEO of Araba.shop, with 15 years of software engineering experience, including 8 years in e-commerce. Combining a Bachelor’s degree in Software Engineering with a family trading background, he brings a unique perspective to technology and business transformation. Passionate about GenAI, Wael leverages customer behavior insights to enhance personalization and drive innovation. An advocate for AI’s transformative potential, he bridges the gap between commerce and technology, offering a forward-thinking approach. Beyond his work, Wael enjoys networking and exploring diverse cultures, enriching his global outlook on the intersection of technology and commerce.