The Middle East's Largest E-Commerce Gathering
12 - 14 February 2026

WORLDEF DUBAI 2026
DUBAI

Dubai CommerCity, UAE
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10,000+
Attendees
150+
Exhibitors
80+
Countries
E-COMMERCE
DIGITAL TRADE
NETWORKING
INNOVATION
E-COMMERCE
DIGITAL TRADE
NETWORKING
INNOVATION
Trusted by Industry Leaders
Dubai CommerCity DIEZ DUBAI CUSTOMS ONDC IITM GLOBAL EMLAKSEPETTE OMNIFUL HOLLY PALM NAGARRO TEMU Dubai CommerCity DIEZ DUBAI CUSTOMS ONDC IITM GLOBAL EMLAKSEPETTE OMNIFUL HOLLY PALM NAGARRO TEMU
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WHAT IS WORLDEF?

WORLDEF is where the world's most successful e-commerce professionals, marketers, and entrepreneurs come together to share knowledge, network, and discover the latest trends shaping the future of digital commerce.

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WORLDEF DUBAI 2026
10,000+
Attendees
150+
Exhibitors
80+
Countries
200+
Speakers

WHAT TO EXPECT

Go Gobal

Break into the international e-commerce market and expand your reach

Network

Meet industry leaders and innovators from around the world, all in one place

Innovate

Discover the latest trends, technologies,strategies transforming e-commerce today.

Scale

Turn ideas and connections into sustainable growth across markets.

PREVIOUS SPEAKERS

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H.E. Dr. Thani bin Ahmed Al Zeyoudi
H.E. Dr. Thani bin Ahmed Al Zeyoudi
Minister of Foreign Trade
H.E. Dr. Mohammed Al Zarooni
H.E. Dr. Mohammed Al Zarooni
Executive Chairman
DIEZ Authority
Anna Germanos
Anna Germanos
Group Director FMCG, Luxury, Retail & E-commerce (MENA
Meta
Massimiliano Spalazzi
Massimiliano Spalazzi
CEO
Mumzworld
Abdulkader Lamaa
Abdulkader Lamaa
Founder / CEO
oneshot
Abdullah Hesham
Abdullah Hesham
7-Figure Amazon FBA Seller
FBA Formula
Abdullah Lootah
Abdullah Lootah
CEO & Founder
Hexaprime Technology
Abdullah Mutawi
Abdullah Mutawi
Partner
Taylor Wessing
Abdulrahman Shahin
Abdulrahman Shahin
Senior Vice President - Operations
Dubai CommerCity
Abhinav Nair
Abhinav Nair
CGO
STYLI
Abi Harmon
Abi Harmon
CEO & Founder
House Harmon
Adriano Silva
Adriano Silva
Head of Global Sales for GCC region, supporting Africa, India and APAC
VTEX
Ahmed Al Rawi
Ahmed Al Rawi
Founder
Calo
Aizhan Bizhanova
Aizhan Bizhanova
First Deputy Minister of Trade and Integration
Republic of Kazakhstan
Alastair Croker
Alastair Croker
CEO
Tradeling Group
Aly ElAzhary
Aly ElAzhary
Sr. Manager
Endeavor
Amal Dokhan
Amal Dokhan
Managing Partner
500 Global
Amelia Coleby
Amelia Coleby
Head of Ecommerce
DK Household Brands
Ana Cristina dos Santos Lobato
Ana Cristina dos Santos Lobato
Business Development Manager
Biotrade Cosmeceuticals
Anass Boumediene
Anass Boumediene
Co-Founder & Co-CEO
eyewa
Andrei Mincov
Andrei Mincov
Trademark Czar
Trademark Factory
Anil Singh
Anil Singh
Chief Business Officer
TASC Outsourcing
Anirban Basu
Anirban Basu
Co-Founder
Ryokō
Antoine Bruna
Antoine Bruna
Co-Founder
CapQuest
Apurv Singh
Apurv Singh
Founder & CEO
HQ Digital
Arda Şirin
Arda Şirin
Founder
Alma Mater Consultancy
Armineh Baghoomian
Armineh Baghoomian
Managing Director
Partners for Growth
Asha Bhalsod
Asha Bhalsod
Director, Etopia Consultancy / Co-Founder
Women in Amazon Business | Etopia Consultancy / Women in Amazon Business
Aslam Yousuf
Aslam Yousuf
CEO & Founder
Zenarise and Saddl
Aurelien Cuellar
Aurelien Cuellar
Director of Business Solutions
Chalhoub Group
Ayoub Marchich
Ayoub Marchich
CEO
Adz.ma
Bilgehan Engin
Bilgehan Engin
President of the Board
UTİKAD
Binay Kumar Singh
Binay Kumar Singh
Director
Syama Prasad Mookerjee Research Foundation
Bradley Sutton
Bradley Sutton
Director of Training & Chief Evangelist
Helium 10
Bremer Pauw
Bremer Pauw
Chief Commercial Officer - Middle East and Africa
DHL Supply Chain
Bruno Ferreira
Bruno Ferreira
Founder
BlueDot Ecommerce
Burak Yalım
Burak Yalım
C-level
WORLDEF
Can Burak Nalbantoğlu
Can Burak Nalbantoğlu
Asst. Prof.
Istanbul Gelisim University
Carina Dawn McLeod
Carina Dawn McLeod
CEO
Ecommerce Nurse Limited
Caroline Hazlehurst
Caroline Hazlehurst
Chief Operating Officer
Calo Inc
Cem Ötkün
Cem Ötkün
Co-Founder & CEO
Bounce Watch
Christian Rangen
Christian Rangen
Founder&CEO
Strategy Tools
Christopher Khoo
Christopher Khoo
Co-Founder
KhooCommerce
Damian Brown
Damian Brown
Vice President of Talent Acquisition
Chalhoub Group
Dana Daou
Dana Daou
Founder & CEO
PickyPal
Daniel Dos Reis
Daniel Dos Reis
Investment Director
Wamda
Daniele Rutigliano
Daniele Rutigliano
President
Assecomm
Dario La Torre
Dario La Torre
Regional Director, GCC
Locad
David Miller
David Miller
Founder & Attorney
DAM Law Firm
David Quaife
David Quaife
Managing Director MENA
Pattern
Dharmendra Mehta
Dharmendra Mehta
Managing Director MEA
Fynd
Dhruv Nott
Dhruv Nott
Founder, CEO
Foan
Diego Santana
Diego Santana
CEO
E-Commerce Rocket
Dr. Charrass Abdelmajid
Dr. Charrass Abdelmajid
Co-Founder
Global Marketing 360
Eddy Farhat
Eddy Farhat
Executive Director
e& capital
Ekaterina Gorbacheva
Ekaterina Gorbacheva
Director of Global Expansion
Flowwow
Elliot Denham
Elliot Denham
Head of Programs
Oraseya Capital
Emine Yilmaz Butun
Emine Yilmaz Butun
Founder
ITT Nexus- Acceleratemea
Emmanuel Legros
Emmanuel Legros
Director of Strategy & Marketing
THALES
Enes Yılmaz
Enes Yılmaz
CEO
WIDECT
Fadi Ghandour
Fadi Ghandour
Executive Chairman
Wamda Capital
Faraz Khalid
Faraz Khalid
CEO
Noon
Ferhat Cengiz
Ferhat Cengiz
Managing Partner
Holly Palm
Flo Akinbiyi
Flo Akinbiyi
MC
Future Commerce Stage
Funda Bingöl
Funda Bingöl
Founder & Digital Marketing Strategist
Body and Soul Goods
George Menessa
George Menessa
CEO
Clear Ads
Gülşah Çakır
Gülşah Çakır
Founder
XMind Studio
Hakeem Haidar
Hakeem Haidar
Engagement Manager - MENA
Chartered Management Institute
Hallane Hill
Hallane Hill
Founder
Running Point Recruitment
Hamza Azmi
Hamza Azmi
CMO
LOFTYSERVICE
Haneen Alsliman
Haneen Alsliman
COO & Co-founder
MOONTech
Hannah Hughes
Hannah Hughes
Commercial Director
Etopia Consultancy / Etopia Consultancy / Women in Amazon Business
Hasan Alkilany
Hasan Alkilany
General Counsel and Senior Legal Advisor
UAE Ministry of Economy & Tourism
Hassan Al Farsi
Hassan Al Farsi
Board Member
Oraseya Capital
Hazal Maras
Hazal Maras
General Manager
Ozon Global
Hisham Dakkak
Hisham Dakkak
Head of AI-Driven Commercial Growth
LikeCard
Ibrahim Surti
Ibrahim Surti
Head of Commercial
Aramex
Irem Isik
Irem Isik
Head of Marketing
Storyly
Jad Al Fakhani
Jad Al Fakhani
Chief Executive Officer
Beycom LLC
Jamal Muse
Jamal Muse
CEO
Digital Brand Builders
Jamil Shinawi
Jamil Shinawi
Founder & CEO
AHOY
Jitesh Wadhwa
Jitesh Wadhwa
Principal
Stride Ventures
Joao Kepler Braga
Joao Kepler Braga
CVO
Bossa Invet
Joel Tilly
Joel Tilly
AVP
Dubai Financial Market
Joelle Beyrouthy
Joelle Beyrouthy
Director of Sales and Business Development
IQ Fulfilment
Jonathan Moore
Jonathan Moore
CFO
Clarity AI
Jordi Ordóñez
Jordi Ordóñez
Amazon 1P/3P Consultant
Jordiob.com
Julien Plouzeau
Julien Plouzeau
Senior Partner
Oraseya Capital
Kamal Reggad
Kamal Reggad
CEO
RemotePass
Kamaljit Singh
Kamaljit Singh
CEO
AMZ One Step
Kate Kamarchuk
Kate Kamarchuk
Client Solutions Director
ai71
Klaidas Siuipys
Klaidas Siuipys
Founder&CEO
AMZ Bees
Krystel Abi-Assi
Krystel Abi-Assi
CEO
Amazon Sellers Society
Kumar Sourav
Kumar Sourav
Global Alliances, Customer Experiences
Nagarro
Maj.Vikrant Khare
Maj.Vikrant Khare
Chief Business Officer
Jeebly LLC
Manfred Mayer
Manfred Mayer
CEO
Bubble Bro
Marcin Piekarczyk
Marcin Piekarczyk
Director, Digital & Technology
Grandiose
Marco Tadros
Marco Tadros
Regional Manager MENAT & South Africa
Amazon Ads
Martin Heubel
Martin Heubel
Director & Founder
Consulterce Ltd
Maryam Allouz
Maryam Allouz
Owner & CEO
My Home Closet
Matteo Brigato
Matteo Brigato
GM E-commerce and Grocery
Snoonu
Mayssa Khomsy
Mayssa Khomsy
CEO
Worldwide Studies
Minesh Pore
Minesh Pore
CEO & Co-founder
BuyHive & SourcingGPT
Mitch Bitterman
Mitch Bitterman
Senior Vice President - Commercial
Dubai Commercity
Mo Khaldi
Mo Khaldi
Creator Economy Expert
VyV Live
Mohamed Nagia
Mohamed Nagia
Founder
The Mayor
Mohamed Tarek
Mohamed Tarek
Managing Director
Taager
Mohammad Zayed
Mohammad Zayed
VP of Growth & Ecosystems
Arabic.AI
Mohammed Elshorafa
Mohammed Elshorafa
Chairman
Elshorafa
Moris Kastro
Moris Kastro
Managing Partner
Inveon
Mounir Khallouk
Mounir Khallouk
Commerce Cloud Solution Engineer
Salesforce
Muawiya Alsabbagh
Muawiya Alsabbagh
Digital Commerce Ecosystem Architect – Founder & CEO
AROMASOFT FZE
Muneer Al Wafaa
Muneer Al Wafaa
Founder & CEO
Al Wafaa Group / Daidu.ai
Nabeel Alkharabsheh
Nabeel Alkharabsheh
General Manager
Zajel
Narendra Singh Yadav
Narendra Singh Yadav
Senior Vice President- Business Management
Paytm
Neha Bhuchar
Neha Bhuchar
CEO
Atom11
Nihat İpekçi
Nihat İpekçi
CEO
Orbitvibe
Nil Büyükşahin
Nil Büyükşahin
Founder
Catalyst People Partners
Nilhan Onal Gökçetekin
Nilhan Onal Gökçetekin
CEO
Hepsiburada
Omar Alkhawaja
Omar Alkhawaja
Co-Founder & Managing Partner
Lunara Partners
Omar Angri
Omar Angri
CEO
MarginBusiness
Omar Khan
Omar Khan
Principal
Oraseya Capital
Omar NART
Omar NART
CEO
WORLDEF
Omer Zabit
Omer Zabit
Partner
Shorooq
Orçun Fıstık
Orçun Fıstık
Regional Director - Marketing & Commerce Solutions
Salesforce
Orxan Isayev
Orxan Isayev
Vice President
WORLDEF
Otto Abasi Williams
Otto Abasi Williams
SVP for PayPal World & Regional Head and GM of MEA
PayPal
Ozan Acar
Ozan Acar
Head of Global Affairs
Trendyol
Özge Gökce
Özge Gökce
Sales Manager
Widect
Özkan Öz
Özkan Öz
Co-founder
Craftshift
Paul Keely
Paul Keely
CFO
DIEZ
Paul Sonneveld
Paul Sonneveld
Co-founder & CEO
Merchantspring
Pier Armando
Pier Armando
Principal
Iliad Partners
Prakash Gurumoorthy
Prakash Gurumoorthy
General Manager EMEA-APAC
VTEX
Praveen Choudhary
Praveen Choudhary
Vice President
ONDC - Open Network For Digital Commerce
Rabih Khoury
Rabih Khoury
Managing Partner & Chief Exit Officer
Middle East Venture Partners (MEVP)
Rafay MH
Rafay MH
Founder
The Uptik
Raghunathan Rengasamy
Raghunathan Rengasamy
Professor
INDIAN INSTITUTE OF TECHNOLOGY MADRAS
Rahul Swaminathan
Rahul Swaminathan
Founder and CEO
Desertcart
Rami Rabia
Rami Rabia
Marketplace Manager
Al Nassma Chocolate
Rana Barakat
Rana Barakat
Director of Sales, EMEA
Payoneer
Rana Latif
Rana Latif
Partner
Speed Invest
Rashi Dewan
Rashi Dewan
Founder & CEO
Nothing Silly
Rebecca Griffiths
Rebecca Griffiths
CEO & Founder
Primis
Rebecca Hall
Rebecca Hall
.
Kanoo Ventures
Remo Giovanni Abbondandolo
Remo Giovanni Abbondandolo
General Manager, MENA
Checkout.com
Rengin Gültekin
Rengin Gültekin
Communication Strategist
Kamenta Business Consulting
Reşat Gürsöz
Reşat Gürsöz
CEO
Xevelops
Richard Kupce
Richard Kupce
CEO & Co-founder
Safari Star
Rihab Sebaaly
Rihab Sebaaly
CEO
Brandee by Rihab
Robert Indries
Robert Indries
Chairman
Robert Indries Holdings
Rohin Mittal
Rohin Mittal
Co-founder & Director
AdYogi
Rūta Švobienė
Rūta Švobienė
Head of Indirect Tax
1stopVAT
Sabrina Sadiq
Sabrina Sadiq
CEO
Luxury Promise
Sachin Kumar
Sachin Kumar
Head of Ecommerce
Toys R Us, Al Futtaim Group
Said Murad
Said Murad
Managing Partner
Lunara Partners
Salman Yousuf
Salman Yousuf
CEO / Founder
Toy Souk
Salmeh Vakilian
Salmeh Vakilian
Head of Endemic
Amazon Ads
Sandeep Narayanan
Sandeep Narayanan
Executive Vice President
Tradeling
Sebastian Herz
Sebastian Herz
Co-Founder
Zignify Product Sourcing
Seifeddine Bayaa
Seifeddine Bayaa
Business Consulting
P4M
Sezgin Şener
Sezgin Şener
CEO
ToptanTR.com
Shafiq Ahmed
Shafiq Ahmed
Founder & CEO
Elegant Services
Shahid Hussain
Shahid Hussain
Founder & CEO
Green Proposition Consulting
Sharmishtha Ghosh
Sharmishtha Ghosh
Founder - MD
In Tandem Global Consulting (Pvt) Ltd
Shereen Mitwalli
Shereen Mitwalli
MC
Future Commerce Stage
Shibu Tharakan
Shibu Tharakan
CEO
Styli
Shivali Patel
Shivali Patel
Senior Brand Evangelist
Helium 10
Sophie Down
Sophie Down
Account Director
BASE
Sophie O’Brien
Sophie O’Brien
Client Services Director
Toucan
Stefano Fallaha
Stefano Fallaha
Founder and CEO
Podeo
Stephanie Nour Prince
Stephanie Nour Prince
Partner
Nuwa Capital
Sumit Arora
Sumit Arora
CEO, Middle East
World First
Syb van Kesteren
Syb van Kesteren
CEO & Founder
SFN Ai
Tala Al Jabri
Tala Al Jabri
Founder & Managing Partner
Wyld VC
Talal Asad
Talal Asad
President/Founder
Brand Together
Talal Tabaa
Talal Tabaa
CEO
CoinMENA
Tarek Mounir
Tarek Mounir
CEO
Enhance Fitness
Tina Daher
Tina Daher
Principal
Shorooq
Umang Khan
Umang Khan
Associate Partner
Supply Chain Talks
Usman Ilyas
Usman Ilyas
Co Founder
BEBECAN
Uvika Sharma
Uvika Sharma
Founder & Managing Partner
INTLDA
Valbona Shehaj
Valbona Shehaj
Founder
20Three Media
Vanessa Hung
Vanessa Hung
CEO
Online Seller Solutions
Varun Kakkad
Varun Kakkad
Founder & CEO
Raycreate
Varun Parihar
Varun Parihar
Vice President and Head - Corporate Affairs
Shiprocket Ltd.
Varun Sharma
Varun Sharma
Venture Capital
Wamda Capital
Vera Romazanova
Vera Romazanova
Co-Founder
MENA eCommerce Community
Vidmay Naini
Vidmay Naini
General Manager
eBay
Vijay Sripathi
Vijay Sripathi
Vice President - Growth & Partnerships
M2P Fintech (Vue.ai)
Vincenzo Toscano
Vincenzo Toscano
Founder & CEO
Ecomcy
Vishal Kapil
Vishal Kapil
CTO
Mair Group
Vivek Rajukumar
Vivek Rajukumar
Chief Executive Officer
6th Street
Yana El Dirani
Yana El Dirani
Head of MENA
Endeavor Catalyst
Youssef Ghechi
Youssef Ghechi
Commercial Manager B2B - Middle East & North Africa
Payoneer
Yulia Blinova
Yulia Blinova
Founder
Zignify Global Product Sourcing
Yury Shishkin
Yury Shishkin
CEO & Founder
24.online
Zeynep Çiftçi
Zeynep Çiftçi
Head of Business Development/Partnership
Ozon Global Türkiye
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Krystel Abi Assi

WORLDEF is the heartbeat of the e-commerce ecosystem. Our mission is to empower every business to transcend borders and thrive in the global digital marketplace.

Krystel Abi Assi
CEO | Amazon Sellers Society

GLOBAL MEDIA COVERAGE

Media
Dubai to host second edition of WORLDEF forum in February
Under the patronage of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the...
Media
Mansoor bin Mohammed attends launch of WORLDEF Dubai 2026
His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, President of the UAE National...
Media
Dubai CommerCity unveils agenda, speakers list for WORLDEF Dubai 2026 Forum
Set to be launched on Thursday with the participation of over 150 speakers and to...
Media
WORLDEF to launch strategic e-commerce corridor linking Istanbul, Dubai, Riyadh
Traditional retail shrinking, E-commerce future of mainstream commerce, says CEO of international fair organization firm...

LATEST NEWS

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Uzbekistan Targets 11% E-Commerce Share in 2026 as Digital Growth Accelerates
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Uzbekistan Targets 11% E-Commerce Share in 2026 as Digital Growth Accelerates
Uzbekistan sets new e-commerce growth target Uzbekistan is aiming to...
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Wildberries Enters Ethiopia in 2026 as Digital Trade Growth Surges
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Wildberries Enters Ethiopia in 2026 as Digital Trade Growth Surges
Wildberries has officially launched operations in Ethiopia, opening its marketplace...
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Dubai Free Zones Launch 4 Measures to Boost Business Stability
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Dubai Free Zones Launch 4 Measures to Boost Business Stability
Dubai Integrated Economic Zones Authority (DIEZ) has introduced a package...
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50% of European Consumers Use BNPL as Usage Rapidly Expands
Fintech
50% of European Consumers Use BNPL as Usage Rapidly Expands
Half of European consumers adopt BNPL Buy Now, Pay Later...
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CHOOSE YOUR PASS

One pass. Two game-changing days. Unlimited opportunities.

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General Attande
Free
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$299
$69
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$1299
$899
  • VIP Connect Event I 11 Feb. 2026
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THE VENUE

Dubai CommerCity

Date
12 - 14 February 2026
Location
DUBAI, UAE
Capacity
10,000+
Dubai CommerCity
FREQUENTLY ASKED QUESTIONS
The official event language of WORLDEF DUBAI 2026 is English. All stage presentations and content will be conducted in English.
In this case, you can contact the officials at the registration desk. The necessary checks will be carried out promptly.
WORLDEF Connect is the official event app developed by WORLDEF. Through the app, you can: access B2B matchmaking, personalized QR codes, messaging, guides and informational documents, and follow event and stage programs.
Yes. Free Wi-Fi service is available to participants in the event area.
All updates and changes will be shared as notifications through the app. Regular monitoring of the app is recommended.

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