2026 Event Program

Welcome by Master of Ceremony

Shereen Mitwalli

MC, Future Commerce Stage

Opening Remarks

Omar NART

CEO, WORLDEF

Dubai CommerCity: A Living Ecosystem Integrating Commerce, Logistics and Global Trade

Orxan Isayev

Vice President , WORLDEF

Mitch Bitterman

Senior Vice President - Commercial, Dubai Commercity

Launch of IITM Global Applied AI Innovation Hub at Dubai CommerCity

Raghunathan Rengasamy

Professor, INDIAN INSTITUTE OF TECHNOLOGY MADRAS

From E-Commerce to AI, the Hype Cycles of Tech

Jamil Shinawi

Founder & CEO, AHOY

Empowering Digital Growth: Early-Stage Investment Opportunities in MENA

Cem Ötkün

Co-Founder & CEO, Bounce Watch

Amal Dokhan

Managing Partner, 500 Global

Shaping the New Trade Order: Defining the Policy Backbone for Digital Commerce

Shereen Mitwalli

MC, Future Commerce Stage

Hasan Alkilany

General Counsel and Senior Legal Advisor , UAE Ministry of Economy & Tourism

From Platforms to Protocols: How ONDC Is Rewriting the Rules of Digital Commerce

Sharmishtha Ghosh

Founder - MD, In Tandem Global Consulting (Pvt) Ltd

Praveen Choudhary

Vice President, ONDC - Open Network For Digital Commerce

The Marketplace Multiverse: From Products to Services, Experiences, and Beyond

Shereen Mitwalli

MC, Future Commerce Stage

Alastair Croker

CEO, Tradeling Group

Retail Modernization in GCC: Bridging Tradition with Digital Innovation

Sezgin Şener

CEO, ToptanTR.com

Vishal Kapil

CTO, Mair Group

Marcin Piekarczyk

Director, Digital & Technology, Grandiose

Anass Boumediene

Co-Founder & Co-CEO , eyewa

Welcome of His Highness by Master of Ceremony

Shereen Mitwalli

MC, Future Commerce Stage

Keynote

H.E. Dr. Thani bin Ahmed Al Zeyoudi

Minister of Foreign Trade, .

Welcome Address

H.E. Dr. Mohammed Al Zarooni

Executive Chairman, DIEZ Authority

Launch of Thought Leadership Paper by Dubai CommerCity

Shereen Mitwalli

MC, Future Commerce Stage

MoU Signing Ceremony - Dubai CommerCity and Dubai Customs

From Clicks to Customs: Frictionless Cross-Border Trade in a Digital World

Rengin Gültekin

Communication Strategist, Kamenta Business Consulting

Hazal Maras

General Manager , Ozon Global

Vidmay Naini

General Manager , eBay

Rahul Swaminathan

Founder and CEO, Desertcart

The Future of Logistics: Delivering Speed and Sustainability Across Borders

Sandeep Narayanan

Executive Vice President, Tradeling

Varun Parihar

Vice President and Head - Corporate Affairs, Shiprocket Ltd.

Ibrahim Surti

Head of Commercial, Aramex

The Future of E-Commerce in the GCC: Trends, Innovation, and Growth Drivers

Shereen Mitwalli

MC, Future Commerce Stage

Massimiliano Spalazzi

CEO, Mumzworld

Abhinav Nair

CGO, STYLI

Balancing Speed and Security: The Future of Digital Payment Solutions

Shereen Mitwalli

MC, Future Commerce Stage

Remo Giovanni Abbondandolo

General Manager, MENA , Checkout.com

Narendra Singh Yadav

Senior Vice President- Business Management, Paytm

Scaling on Shopify: Building Global E-Commerce Brand

Burak Yalım

C-level, WORLDEF

Ferhat Cengiz

Managing Partner, Holly Palm

E-Commerce 2030: Technology, Consumer Shifts, and the Road Ahead for Global Marketplaces

Shereen Mitwalli

MC, Future Commerce Stage

Nilhan Onal Gökçetekin

CEO, Hepsiburada

Entrepreneurial Branding: How Founders Shape the Future of Marketing?

Mohamed Nagia

Founder, The Mayor

Welcome by Master of Ceremony

Flo Akinbiyi

MC, Future Commerce Stage

Green is the New Growth: The Sustainability Imperative in Digital Commerce

Flo Akinbiyi

MC, Future Commerce Stage

Bremer Pauw

Chief Commercial Officer - Middle East and Africa, DHL Supply Chain

From Paper to Platforms: How Automation, AI, and Data Are Redefining Fulfillment Operations

Bilgehan Engin

President of the Board , UTİKAD

Abdulrahman Shahin

Senior Vice President - Operations, Dubai CommerCity

Nabeel Alkharabsheh

General Manager , Zajel

Maj.Vikrant Khare

Chief Business Officer , Jeebly LLC

AI, Cybersecurity & Digital Trust: The New Competitive Advantage in the Digital Economy

Flo Akinbiyi

MC, Future Commerce Stage

Abdullah Lootah

CEO & Founder, Hexaprime Technology

Emmanuel Legros

Director of Strategy & Marketing, THALES

The Future of Cashless: Trends in Digital Payments

Flo Akinbiyi

MC, Future Commerce Stage

Otto Abasi Williams

SVP for PayPal World & Regional Head and GM of MEA, PayPal

Sumit Arora

CEO, Middle East, World First

Commerce Without Borders: The Next Decade of Digital Trade

Rengin Gültekin

Communication Strategist, Kamenta Business Consulting

Ozan Acar

Head of Global Affairs , Trendyol

The Rise of Conversational Commerce 2.0: Shopping Inside ChatGPT

Vijay Sripathi

Vice President - Growth & Partnerships, M2P Fintech (Vue.ai)

Prakash Gurumoorthy

General Manager EMEA-APAC , VTEX

Kate Kamarchuk

Client Solutions Director , ai71

Dhruv Nott

Founder, CEO, Foan

From First Users to Millions: Scaling Marketplaces in the GCC

Flo Akinbiyi

MC, Future Commerce Stage

Shibu Tharakan

CEO, Styli

Smart Stores and Phygital Retail: The Blended Shopping Experience

Flo Akinbiyi

MC, Future Commerce Stage

Sabrina Sadiq

CEO , Luxury Promise

Vivek Rajukumar

Chief Executive Officer , 6th Street

Ethics, Accuracy, and Algorithms: Can We Trust AI in Commerce?

Nil Büyükşahin

Founder , Catalyst People Partners

Mohammad Zayed

VP of Growth & Ecosystems, Arabic.AI

The Attention Economy: Winning Mindshare in a World of Scrolls and Swipes

Flo Akinbiyi

MC, Future Commerce Stage

Anna Germanos

Group Director FMCG, Luxury, Retail & E-commerce (MENA, Meta

Connected Retail: Blurring the Lines Between Online and Offline

Moris Kastro

Managing Partner, Inveon

Aurelien Cuellar

Director of Business Solutions, Chalhoub Group

Sachin Kumar

Head of Ecommerce, Toys R Us, Al Futtaim Group

Dharmendra Mehta

Managing Director MEA , Fynd

The Next Chapter of E-Commerce in the GCC: Speed, Scale, and Expectations

Flo Akinbiyi

MC, Future Commerce Stage

Matteo Brigato

GM E-commerce and Grocery, Snoonu

The Future of HR in E-Commerce: Building Talent-Driven Growth in the Digital Economy

Nil Büyükşahin

Founder , Catalyst People Partners

Damian Brown

Vice President of Talent Acquisition , Chalhoub Group

Anil Singh

Chief Business Officer, TASC Outsourcing

Binay Kumar Singh

Director, Syama Prasad Mookerjee Research Foundation

From Platforms to Protocols: How ONDC Is Rewriting the Rules of Digital Commerce

Sharmishtha Ghosh

Founder - MD, In Tandem Global Consulting (Pvt) Ltd

Praveen Choudhary

Vice President, ONDC - Open Network For Digital Commerce

The Marketplace Mindset: Winning Where Everyone’s Selling the Same Thing

Bruno Ferreira

Founder, BlueDot Ecommerce

Asha Bhalsod

Director, Etopia Consultancy / Co-Founder, Women in Amazon Business | Etopia Consultancy / Women in Amazon Business

Amelia Coleby

Head of Ecommerce, DK Household Brands

Carina Dawn McLeod

CEO, Ecommerce Nurse Limited

Sophie Down

Account Director, BASE

Clicks, Carts and Commercial Sense: Turning Ad Spend Into Real Profit

Asha Bhalsod

Director, Etopia Consultancy / Co-Founder, Women in Amazon Business | Etopia Consultancy / Women in Amazon Business

Hannah Hughes

Commercial Director, Etopia Consultancy / Etopia Consultancy / Women in Amazon Business

Sophie Down

Account Director, BASE

Neha Bhuchar

CEO , Atom11

Sophie O’Brien

Client Services Director , Toucan

New Market Development: Extending Beyond Your Market

Martin Heubel

Director & Founder, Consulterce Ltd

Abi Harmon

CEO & Founder, House Harmon

Vanessa Hung

CEO, Online Seller Solutions

Yulia Blinova

Founder , Zignify Global Product Sourcing

Work With & What’s Next: The Reality of Being a Woman in E-Commerce

Asha Bhalsod

Director, Etopia Consultancy / Co-Founder, Women in Amazon Business | Etopia Consultancy / Women in Amazon Business

Hannah Hughes

Commercial Director, Etopia Consultancy / Etopia Consultancy / Women in Amazon Business

Hallane Hill

Founder, Running Point Recruitment

Ana Cristina dos Santos Lobato

Business Development Manager, Biotrade Cosmeceuticals

Amelia Coleby

Head of Ecommerce, DK Household Brands

Sophie O’Brien

Client Services Director , Toucan

Fast, Reliable, Scalable: Logistics Success Stories in E-Commerce

Robert Indries

Chairman, Robert Indries Holdings

Umang Khan

Associate Partner, Supply Chain Talks

Özge Gökce

Sales Manager , Widect

Success Stories: Enabling Seamless E-Commerce Transactions

Burak Yalım

C-level, WORLDEF

Maryam Allouz

Owner & CEO , My Home Closet

Jad Al Fakhani

Chief Executive Officer , Beycom LLC

Mounir Khallouk

Commerce Cloud Solution Engineer , Salesforce

Vendor Central (1P) 2026 Playbook: Scaling Profitably in a Changing Marketplace

Martin Heubel

Director & Founder, Consulterce Ltd

Paul Sonneveld

Co-founder & CEO, Merchantspring

Asha Bhalsod

Director, Etopia Consultancy / Co-Founder, Women in Amazon Business | Etopia Consultancy / Women in Amazon Business

Carina Dawn McLeod

CEO, Ecommerce Nurse Limited

How to Protect and Grow Your Profit Margins on Vendor Central in 2026 and Beyond

Bruno Ferreira

Founder, BlueDot Ecommerce

Martin Heubel

Director & Founder, Consulterce Ltd

Christopher Khoo

Co-Founder , KhooCommerce

Hannah Hughes

Commercial Director, Etopia Consultancy / Etopia Consultancy / Women in Amazon Business

A Practical Cross Border Commerce Framework and Gow Bossa Invest Conecta Global Players to LATAM Builders

Joao Kepler Braga

CVO, Bossa Invet

E-Commerce Without AI: Is That Still an Option?

Emine Yilmaz Butun

Founder, ITT Nexus- Acceleratemea

Shahid Hussain

Founder & CEO , Green Proposition Consulting

Robert Indries

Chairman, Robert Indries Holdings

Jamal Muse

CEO, Digital Brand Builders

Performance Marketing in 2026: What’s Still Working, What’s Not?

Salman Yousuf

CEO / Founder, Toy Souk

Muneer Al Wafaa

Founder & CEO , Al Wafaa Group / Daidu.ai

Rihab Sebaaly

CEO, Brandee by Rihab

Rohin Mittal

Co-founder & Director , AdYogi

Cross-Border Selling via Marketplaces: Opportunities and Risks

Rihab Sebaaly

CEO, Brandee by Rihab

Vanessa Hung

CEO, Online Seller Solutions

Zeynep Çiftçi

Head of Business Development/Partnership, Ozon Global Türkiye

Mohamed Tarek

Managing Director, Taager

Cross-Border Payments and Fintech Innovations: How to Simplify Global Transactions

Rihab Sebaaly

CEO, Brandee by Rihab

Youssef Ghechi

Commercial Manager B2B - Middle East & North Africa, Payoneer

Kamaljit Singh

CEO , AMZ One Step

Breaking Borders: Brands That Successfully Expanded Globally

Rihab Sebaaly

CEO, Brandee by Rihab

Diego Santana

CEO, E-Commerce Rocket

Rebecca Griffiths

CEO & Founder, Primis

Klaidas Siuipys

Founder&CEO , AMZ Bees

AI in Action: Success Stories from Predictive Analytics to Personalization

Vera Romazanova

Co-Founder, MENA eCommerce Community

Hisham Dakkak

Head of AI-Driven Commercial Growth, LikeCard

Uvika Sharma

Founder & Managing Partner , INTLDA

Kumar Sourav

Global Alliances, Customer Experiences , Nagarro

Influencer Marketing in Action: How to Manage Influencer Marketing Campaign for E-Commerce?

Vera Romazanova

Co-Founder, MENA eCommerce Community

Mo Khaldi

Creator Economy Expert, VyV Live

Apurv Singh

Founder & CEO, HQ Digital

Salmeh Vakilian

Head of Endemic , Amazon Ads

The New Era of Digital Marketing: Omni-Channel, AI and Social Commerce

Mo Khaldi

Creator Economy Expert, VyV Live

Hamza Azmi

CMO, LOFTYSERVICE

Orçun Fıstık

Regional Director - Marketing & Commerce Solutions, Salesforce

Robert Indries

Chairman, Robert Indries Holdings

From Accidental Managers to Conscious Leaders

Hakeem Haidar

Engagement Manager - MENA, Chartered Management Institute

Brand Autopsy: Branding Mistakes That Kill E-Commerce Growth

Dr. Charrass Abdelmajid

Co-Founder, Global Marketing 360

The Zero-Ad Ecosystem: How to Scale Globally by Turning Customers into Micro-Influencers and Brand Owners

Seifeddine Bayaa

Business Consulting, P4M

AI-Driven Omni-Channel Retail Supply Chain Design: A Holistic Framework for Planning and Execution

Arda Şirin

Founder, Alma Mater Consultancy

Building Brands that Outlast, Outperform and Outlove in the Age of AI

Varun Kakkad

Founder & CEO, Raycreate

Advertising Tech Solutions and AI in 2026

Ayoub Marchich

CEO , Adz.ma

LLMs at the Digital Shelf: What the Data Shows and How GEO Scorecards Turn Signals into Sales

David Quaife

Managing Director MENA , Pattern

E-commerce and Artificial Intelligence

Reşat Gürsöz

CEO , Xevelops

From Passive Scrollers to Active Buyers: How Sephora Bridges the "Experience Gap"

Irem Isik

Head of Marketing, Storyly

The Operator’s Playbook: Systems That Turn Amazon Launches into Enduring Brands

Usman Ilyas

Co Founder, BEBECAN

Beyond Segmentation: Building Hyper-Personalized E-commerce Journeys with AI

Funda Bingöl

Founder & Digital Marketing Strategist, Body and Soul Goods

Commerce: The Heart of the Economy From E-Commerce Websites to Digital Commerce City Ecosystems

Muawiya Alsabbagh

Digital Commerce Ecosystem Architect – Founder & CEO, AROMASOFT FZE

North Africa’s Untapped Talent: Tunisia at the Crossroads of Skills and Innovation

Mayssa Khomsy

CEO, Worldwide Studies

How to Choose the Right Apps for Your Shopify Store

Özkan Öz

Co-founder, Craftshift

Data-Driven Investing: Turning Noise into Conviction

Cem Ötkün

Co-Founder & CEO, Bounce Watch

In the Future of E-commerce, Speed Won’t Win—Intelligent Logistics Will

Can Burak Nalbantoğlu

Asst. Prof., Istanbul Gelisim University

Extraordinary Achievements Require Extraordinary Inner Power

Gülşah Çakır

Founder, XMind Studio

From Listing to Bestseller: The Exact System That Scales

Bradley Sutton

Director of Training & Chief Evangelist , Helium 10

Unlock Your Potential with Amazon Ads

Marco Tadros

Regional Manager MENAT & South Africa, Amazon Ads

No Ads, No Growth: The 2026 Reality for Amazon & eCommerce Sellers

Krystel Abi-Assi

CEO , Amazon Sellers Society

Bradley Sutton

Director of Training & Chief Evangelist , Helium 10

Yury Shishkin

CEO & Founder, 24.online

Marco Tadros

Regional Manager MENAT & South Africa, Amazon Ads

How Generative AI is Becoming the Main Assistant for Sellers in 2026

Yury Shishkin

CEO & Founder, 24.online

From Content to Revenue: Building a Performance Funnel for E-commerce

Haneen Alsliman

COO & Co-founder, MOONTech

Scaling with Confidence: Smart Fulfillment Solutions to Drive Business Growth and Customer Loyalty

Joelle Beyrouthy

Director of Sales and Business Development, IQ Fulfilment

Sell Handmade, Flowers & Chocolate on Flowwow: Your Fast-Start Playbook

Ekaterina Gorbacheva

Director of Global Expansion, Flowwow

AI-Powered Sourcing: Find Winning Products Faster

Minesh Pore

CEO & Co-founder, BuyHive & SourcingGPT

The Shifts Reshaping E-Commerce in 2026

George Menessa

CEO, Clear Ads

Expand Internationally Without the Banking Headache: Payoneer’s Seller Setup

Rana Barakat

Director of Sales, EMEA , Payoneer

VAT & Tax Essentials for Online Sellers in the GCC

Rūta Švobienė

Head of Indirect Tax, 1stopVAT

Scaling Amazon Globally: UAE Setup, FBA & Cross-Border Compliance

Richard Kupce

CEO & Co-founder , Safari Star

Removing Unauthorized Sellers and Infringers from Amazon

David Miller

Founder & Attorney, DAM Law Firm

Amazon Ads Beyond the Basics: 5 Advanced PPC Strategies That Move the Needle

Jordi Ordóñez

Amazon 1P/3P Consultant , Jordiob.com

The Amazon PPC Clinic: Diagnose, Fix, Grow

Vanessa Hung

CEO, Online Seller Solutions

Smart Sourcing: How to Improve Cost, Quality, and Lead Time

Yulia Blinova

Founder , Zignify Global Product Sourcing

Find Winning Products Faster: The Helium 10 Method

Shivali Patel

Senior Brand Evangelist , Helium 10

Product Research in 2026: What’s Working Now with Helium 10

Bradley Sutton

Director of Training & Chief Evangelist , Helium 10

Made in Dubai: Behind the Brand — Lessons from UAE eCommerce Founders - AlNassma Chocolate, OneShot and Nothing Silly

Krystel Abi-Assi

CEO , Amazon Sellers Society

Rami Rabia

Marketplace Manager , Al Nassma Chocolate

Rashi Dewan

Founder & CEO, Nothing Silly

Abdulkader Lamaa

Founder / CEO, oneshot

Made in Dubai: Behind the Brand — Lessons from UAE eCommerce Founders - Bubble Bros, Zenarise and Ryokō

Krystel Abi-Assi

CEO , Amazon Sellers Society

Manfred Mayer

CEO, Bubble Bro

Aslam Yousuf

CEO & Founder , Zenarise and Saddl

Anirban Basu

Co-Founder, Ryokō

Turn Ads Into Profit: The System Behind Sustainable Growth

Abdullah Hesham

7-Figure Amazon FBA Seller, FBA Formula

Advanced Amazon Reporting: How to Harness First Party Data To Crush Your Competitors

Talal Asad

President/Founder , Brand Together

Faster Delivery, Higher Conversion: Logistics as a Growth Lever

Dario La Torre

Regional Director, GCC, Locad

TikTok Performance Marketing: What’s Working Right Now

Rafay MH

Founder , The Uptik

Doubling Your ROAS on Ads

Mohammed Elshorafa

Chairman, Elshorafa

Find Influencers Fast: Using Orbit Vibe to Scale Your Amazon Product

Krystel Abi-Assi

CEO , Amazon Sellers Society

Nihat İpekçi

CEO, Orbitvibe

AI is Becoming the First Layer of Product Discovery - On and Off-Site

Dana Daou

Founder & CEO, PickyPal

From Idea to Protected Brand: Trademarking Made Simple

Andrei Mincov

Trademark Czar, Trademark Factory

From Supplier to Shipment: A Practical Sourcing Playbook for 2026

Sebastian Herz

Co-Founder, Zignify Product Sourcing

Market Ready: Compliance for e-commerce in the UAE

Shafiq Ahmed

Founder & CEO, Elegant Services

MENA Tech Unfiltered: Progress, Pitfalls, and the Road Ahead

Yana El Dirani

Head of MENA , Endeavor Catalyst

Fadi Ghandur

Executive Chairman , Wamda Capital

Comparing the Notes: Regional vs. International Expansion Playbook

Stefano Fallaha

Founder and CEO , Podeo

Stephanie Nour Prince

Partner , Nuwa Capital

Said Murad

Managing Partner , Lunara Partners

AI’s Next Bet: Where MENA VCs are Placing Chips

Jonathan Moore

CFO , Clarity AI

Tala Al Jabri

Founder & Managing Partner, Wyld VC

Rana Latif

Partner , Speed Invest

Eddy Farhat

Executive Director , e& capital

What’s Next for IPOs and Exits: Navigating 2026 and Beyond

Hassan Al Farsi

Board Member , Oraseya Capital

Talal Tabaa

CEO , CoinMENA

Joel Tilly

AVP , Dubai Financial Market

Rabih Khoury

Managing Partner & Chief Exit Officer , Middle East Venture Partners (MEVP)

How Today’s MENA LPs are Thinking About Venture

Antoine Bruna

Co-Founder , CapQuest

Paul Keely

CFO , DIEZ

Omar Alkhawaja

Co-Founder & Managing Partner , Lunara Partners

Rebecca Hall

., Kanoo Ventures

Venture Debt in MENA's VC Stack: Where It Works - and Where It Doesn't

Omar Khan

Principal , Oraseya Capital

Armineh Baghoomian

Managing Director , Partners for Growth

Jitesh Wadhwa

Principal , Stride Ventures

Oraseya Capital Mixer - Location: Dubai Creek

Startup Competition Judges

Tina Daher

Principal , Shorooq

Pier Armando

Principal , Iliad Partners

Varun Sharma

Venture Capital , Wamda Capital

Fireside Chat with Kamal Reggad (CEO of RemotePass): Pivot, Fundraising and Expending. Interview with a Series-B Founder.

Kamal Reggad

CEO , RemotePass

Sandbox by Oraseya Capital Showcase

Award Ceremony

VC Workshops

-The Fund Journey Map: Navigating a full 15-year fund journey. -LP Fundraising: The good, the bad, and the ugly. -Portfolio Construction: Sketch & financial model. -Post-Investment Value Creation: How do you actually add"value”? -Portfolio Outcome: From investing to returning back $$$ to your LPs. -Exits, Liquidity Strategy & Value Realization: How to do better.