The decision between selling on marketplaces or adopting a direct-to-consumer (D2C) model is crucial for any brand’s strategy. Marketplaces offer access to a large audience, but brands often have less control over their customer interactions. On the other hand, D2C models allow businesses to build stronger customer relationships and capture more data, but they require more investment in marketing and customer acquisition. The right choice depends on your brand’s goals, product offerings, and target market. Some brands thrive on marketplaces, while others succeed with D2C strategies. Finding the right model requires analyzing your brand’s strengths and resources.