Choosing between marketplace platforms and direct-to-consumer (D2C) models depends on your brand’s goals and target audience. Marketplaces like Amazon and eBay offer instant access to large customer bases but come with higher fees and less control over branding. On the other hand, D2C gives brands more control over their customer experience, pricing, and data but requires building brand awareness from scratch. Each model has its advantages—marketplaces offer quick scalability, while D2C can build stronger customer relationships and loyalty. The right choice depends on your resources, product type, and long-term growth strategy.